Web Analyst

DAC Group; Greater London; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive health benefits

Generous PTO

Opportunities for continued learning

Job summary

DAC Group is seeking a Web Analyst to join their London team, dedicated to optimizing digital measurement solutions across various marketing programs. This role involves supporting web analytics strategy and ensuring accurate data collection while working collaboratively with developers and analytics teams. The successful candidate should have 2–4 years of experience in web analytics and proficiency with tools like Google Tag Manager and Google Analytics. DAC Group offers competitive benefits, professional growth opportunities, and a collaborative work culture.

Qualifications

• 2–4 years of experience in web analytics, digital analytics, or marketing analytics.
• Experience with web analytics implementation, including tracking design and QA.
• Familiarity with tag management systems and analytics platforms.

Responsibilities

• Support web analytics strategy, measurement planning, and implementation.
• Translate business needs into tracking requirements and reporting.
• Monitor data quality and develop actionable reporting.

Job description

**Who We Are**We are DAC—a global full-funnel performance media agency dedicated to delivering transformative results. With expertise spanning SEO, paid media, creative production, analytics, and local optimization, we combine the brightest minds with innovative technology to deliver seamless, forward-thinking strategies. Powered by AI, data, and creative ingenuity, we deliver integrated campaigns that engage customers at every touchpoint—from global audiences to individual store locations.The successful candidate will support tracking and tagging initiatives, validate data quality, and develop reporting that combines website, media, and first-party data sources. This individual will also use AI-enabled tools to accelerate reporting, create data visualizations, and support high-level analysis of business questions.This role works closely with web developers, data engineers, lead analysts, data scientists, and account teams to support analytics implementation, reporting, and performance analysis.**Key Objectives of the Role*** Support web analytics strategy, measurement planning, and implementation across websites and campaigns* Translate business and stakeholder needs into tracking requirements, tagging plans, and reporting outputs* Ensure data is collected accurately through proper tagging, implementation QA, and ongoing validation* Build and maintain reporting and visualizations across website, media, and first-party data sources* Use AI-enabled tools to improve reporting workflows, streamline analysis, and surface insights more efficiently* Investigate trends and performance changes across digital touchpoints and provide actionable recommendations* Collaborate with technical, media partners and analytics teams to maintain data integrity and improve reporting foundations**Position Accountabilities*** Lead and support Web Analytics engagements in partnership with account service, analytics, and technical teams* Own the web analytics lifecycle across assigned projects, including measurement design, implementation support, QA, reporting, analysis, and recommendations* Gather business requirements and translate them into tracking frameworks, measurement plans, and data collection specifications* Support tagging and implementation activities for websites and campaigns, including variables, events, conversions, and other measurement requirements* Partner with developers and technical teams during implementation to ensure analytics requirements are correctly deployed* Perform implementation QA and troubleshooting to validate tagging, data capture, and reporting accuracy* Monitor data quality and identify issues related to tracking, tagging, discrepancies, or broken measurement logic* Develop recurring and ad hoc reporting that integrates website, media, and first-party data into clear and actionable views of performance* Build dashboards, visualizations, and presentations that communicate performance trends, issues, and opportunities to stakeholders* Analyze digital performance across websites and campaigns, identifying underperforming areas and opportunities to improve conversion, engagement, and efficiency* Investigate business questions by connecting behavioral, campaign, and customer data to identify likely drivers of performance changes* Work with Data Engineers to understand data architecture, source systems, data flows, and structures that support reporting and analysis* Collaborate with Lead Analysts and Data Scientists on more advanced analysis, data interpretation, and insight development* Participate in client and internal presentations, helping explain findings, technical considerations, and strategic recommendations* Contribute to the growth and evolution of the agency’s analytics, implementation, and reporting capabilities**Preferred Requirements*** Relevant bachelor’s degree or equivalent industry experience* 2–4 years of experience in web analytics, digital analytics, or marketing analytics* Experience with web analytics implementation, including tracking design, tagging requirements, QA, and troubleshooting* Familiarity with tag management systems and analytics platforms such as Google Tag Manager, Adobe Launch, Google Analytics, Adobe Analytics, or similar tools* Strong understanding of digital measurement frameworks, events, conversions, campaign tracking, and website performance metrics* Working knowledge of digital media channels, including paid search, paid social, and SEO, with an understanding of how campaigns are optimized and how media performance influences website behavior, traffic quality, and conversion* Experience building reports and dashboards using website, media, and first-party data* Familiarity with data visualization tools such as Power BI, Tableau, Looker Studio, or similar platforms* Understanding of data architecture, data structures, and how raw source data translates into reporting outputs* Experience using AI-enabled tools to support reporting, visualization, analysis, or workflow efficiency* Strong Excel and PowerPoint skills* Strong written, verbal, and presentation skills* Ability to communicate technical concepts and data insights clearly to both technical and non-technical stakeholders* Comfortable working cross-functionally with developers, data engineers, analysts, and data scientists* Strong attention to detail, curiosity, and problem-solving ability**What you will get*** **Professional Growth:** Work with top-tier clients and cutting-edge tools in the performance marketing industry.* **Collaborative Culture:** Be part of a global organization that values curiosity, transparency, and innovation.* **Competitive Benefits:** + Competitive salary and comprehensive health benefits. + Generous PTO, wellness initiatives and parental leave. + Opportunities for continued learning and professional development. + A supportive, collaborative, and casual work environment.**How We Work**This role requires three days in-office. Remote work is not available for this position.This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. DAC is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, state, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to [e-mail] Web Analyst supports the strategy, design, implementation, and ongoing optimization of digital measurement solutions across websites and marketing programs. This role blends **web analytics implementation** with **cross-channel reporting and analysis**, helping ensure that data is collected accurately, structured appropriately, and translated into clear business insights.