PPC Team Lead

Tech Connect Group; Southampton; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Flexi hours

Hybrid working

Job summary

Tech Connect Group/ Southampton-based role leads paid search strategy across Google Ads, Microsoft Ads, and other platforms for a diverse client portfolio. Based in Southampton or Salisbury, the role offers flexi hours and hybrid work (3 days from home).

The lead will drive strategy, performance, and client relationships, mentor the team, and build analytics dashboards to support data-driven decisions and cross-channel growth.

Qualifications

• Extensive hands-on agency experience with large budgets and campaigns across Google Ads and Microsoft Ads.
• Deep expertise in GA4, GTM, conversion tracking and attribution models.
• Strong ability to turn data into commercial insights and lead client relationships.

Responsibilities

• Lead agency-wide paid search strategy and best practices.
• Plan, optimise and manage campaigns across multiple formats and platforms.
• Present insights to clients and support pre-sales and cross-channel expansion.
• Train and mentor team members and ensure high-quality account builds.
• Build dashboards and oversee performance reporting for portfolios.
• Stay ahead of AI trends and maintain Google Partner certifications.

Skills

Paid search strategy

Google Ads

Microsoft Ads

GA4

Tag Manager

Attribution

Client management

Mentoring

Data analysis

Tools

GA4

Google Tag Manager

Job description

Tech Connect Group has partnered with a national agency in their search for a Paid Search Ads Lead to support their Digital Marketing team. You will lead strategy, delivery and performance across Google Ads, Microsoft Ads and other advertising platforms for a diverse portfolio of clients. Combining hands-on platform expertise with strategic oversight, you will ensure campaigns are data-driven, innovative and aligned with client objectives. This is a lead-level role with a broad remit spanning client strategy, campaign quality, team development, pre-sales, research and service innovation. Based in Southampton or Salisbury, this business offers great flexibility (flexi hours between 8am and 5:30pm) and hybrid working (3 days from home).

Key Responsibilities:

• Lead agency-wide paid search strategy, establish best practices across Google/Microsoft Ads, and align campaigns with client KPIs.
• Plan, optimise, and manage advanced campaign types (Search, Shopping, PMax, Video) and precise tracking/conversion setups.
• Lead client relationships independently, present strategic insights, and support pre-sales, pitching, and cross-channel account expansion.
• Train and mentor team members, review account builds for accuracy, and collaborate with Paid Social and wider agency teams.
• Build custom analytics dashboards, analyse attribution and behaviour data, and oversee clear performance reporting across the client portfolio.
• Drive structured testing, stay ahead of AI/platform trends, and help maintain official Google Partner and platform certifications.

Key Skills and Experience Required:

• Extensive hands-on agency experience managing large budgets, campaign strategies, and forecasts across Google and Microsoft Ads (Search, Shopping, PMax, Video, Display).
• Deep expertise in GA4, Google Tag Manager, conversion tracking, attribution models, and turning complex data into commercial insights.
• Strong organisational skills: manage multiple client accounts simultaneously, meet tight deadlines, and communicate recommendations clearly.
• Proven track record of mentoring colleagues, reviewing account builds, and elevating execution standards across the wider team