AI-Driven Paid Media Manager

Lever, Inc.; Greater London; Remote; GBP 60,000 - 90,000; Full time

Benefits offered by this job

11 observed holidays

Unlimited PTO

Mental wellness days

Health insurance

401(k) plan

Mostly remote work setup

Summer Fridays

Wellness stipend

Equipment reimbursement

Team bonding sessions

Pre-tax commuter benefits

Job summary

Terra, a digital marketing agency, is seeking a strategic Paid Media Manager to own end-to-end paid media strategy for a portfolio of B2B clients. You will lead campaigns across Google, LinkedIn, Meta, and other platforms, translating performance data into client insights and partnerships.

You will experiment with AI-driven workflows, build reporting decks (preferably in Figma), and collaborate with analytics, strategy, and creative teams to improve efficiency and outcomes.

Qualifications

• Deep experience managing paid media campaigns across Google, LinkedIn, Meta, and Microsoft Ads.
• Agency experience with B2B clients and longer sales cycles.
• Own paid media strategy end-to-end across multiple client accounts.
• Strong audience targeting, bid management, and budget allocation.
• Analytical mindset with data-driven decision making (CTR, CVR, CPA).
• Excellent communication to translate performance into client insights.
• Experience building reporting decks, preferably in Figma.

Responsibilities

• Own paid media strategy and execution across a portfolio of B2B clients.
• Build, launch, and optimize campaigns across Google, LinkedIn, Meta, and other relevant platforms.
• Continuously monitor performance and make data-driven optimizations to improve efficiency and results.
• Develop and test audience strategies, creative approaches, and landing page hypotheses to drive growth.
• Manage budgets and pacing to ensure spend is aligned with performance and client expectations.
• Build clear, insight-driven reports and presentations that communicate results and next steps to clients.
• Partner closely with internal teams across strategy, analytics, and creative to deliver integrated campaigns.
• Ensure proper tracking and attribution, including UTM structure, conversion tracking, and platform setup.
• Stay current on platform updates, industry trends, and new opportunities, bringing proactive recommendations to clients and the team.
• Experiment with AI tools and workflows to streamline recurring tasks like reporting, QA checks, and performance analysis.
• Help develop and refine internal systems, templates, and lightweight automation that improve team efficiency over time.
• Contribute to a culture of testing, learning, and continuous improvement across the paid media team.

Skills

Paid media

B2B advertising

Google Ads

LinkedIn Ads

Meta Ads

Microsoft Ads

Audience targeting

Bid strategy

Budget allocation

A/B testing

Analytics

Reporting

Figma

AI in ads

Communication

Tools

Figma

Job description

Terra, a digital marketing agency, is seeking a strategic Paid Media Manager to own end-to-end paid media strategy for a portfolio of B2B clients. You will lead campaigns across Google, LinkedIn, Meta, and other platforms, translating performance data into client insights and partnerships.

You will experiment with AI-driven workflows, build reporting decks (preferably in Figma), and collaborate with analytics, strategy, and creative teams to improve efficiency and outcomes.