Remote B2B Paid Media Lead | AI-Driven Growth

Terra; Greater London; Remote; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Unlimited PTO

Mental wellness days

Health insurance premium

401(k) plan

Mostly remote setup

Summer Fridays

Wellness stipend

Work-from-home equipment reimbursement

Team bonding

Pre-tax commuter benefits

Job summary

Terra is seeking a strategic Paid Media Manager to lead end-to-end paid media for a portfolio of B2B clients, with a focus on AI-enabled workflows and performance storytelling across Google, LinkedIn, Meta, and Microsoft Ads.

You’ll operate as both strategist and operator, collaborating with cross-functional teams, building reporting decks, and experimenting with new tools to improve efficiency and impact while staying ahead of platform changes and industry trends.

Qualifications

• Experience managing paid media campaigns across Google, LinkedIn, Meta and Microsoft Ads.
• Agency experience with B2B clients and longer sales cycles.
• Strong in audience targeting, bid strategy, budgeting and A/B testing.

Responsibilities

• Own paid media strategy and execution across a portfolio of B2B clients.
• Build, launch, and optimize campaigns across Google, LinkedIn, Meta and other platforms.
• Monitor performance and use data-driven optimizations to improve efficiency.
• Develop and test audience strategies, creative approaches, and landing page hypotheses.
• Manage budgets and pacing aligned with performance and client expectations.
• Create clear insight-driven reports and presentations for clients.
• Collaborate with strategy, analytics and creative teams to deliver campaigns.
• Ensure tracking and attribution, including UTM structure and platform setup.
• Stay updated on platform changes and industry trends with proactive recommendations.
• Experiment with AI tools to streamline reporting and performance analysis.
• Help refine internal systems and templates to improve team efficiency.
• Foster a culture of testing and continuous improvement across the paid media team.

Skills

Paid media strategy

Campaign optimization

B2B advertising

Cross-channel

Audience targeting

Bid strategy

Budget management

A/B testing

Analytics

Communication

Reporting decks

AI in paid media

Job description

Terra is seeking a strategic Paid Media Manager to lead end-to-end paid media for a portfolio of B2B clients, with a focus on AI-enabled workflows and performance storytelling across Google, LinkedIn, Meta, and Microsoft Ads.

You’ll operate as both strategist and operator, collaborating with cross-functional teams, building reporting decks, and experimenting with new tools to improve efficiency and impact while staying ahead of platform changes and industry trends.