Paid Media Manager (UK)

Terra; Greater London; Remote; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Unlimited PTO

Mental wellness days

Health insurance premium

401(k) plan

Mostly remote setup

Summer Fridays

Wellness stipend

Work-from-home equipment reimbursement

Team bonding

Pre-tax commuter benefits

Job summary

Terra is seeking a strategic Paid Media Manager to lead end-to-end paid media for a portfolio of B2B clients, with a focus on AI-enabled workflows and performance storytelling across Google, LinkedIn, Meta, and Microsoft Ads.

You’ll operate as both strategist and operator, collaborating with cross-functional teams, building reporting decks, and experimenting with new tools to improve efficiency and impact while staying ahead of platform changes and industry trends.

Qualifications

• Experience managing paid media campaigns across Google, LinkedIn, Meta and Microsoft Ads.
• Agency experience with B2B clients and longer sales cycles.
• Strong in audience targeting, bid strategy, budgeting and A/B testing.

Responsibilities

• Own paid media strategy and execution across a portfolio of B2B clients.
• Build, launch, and optimize campaigns across Google, LinkedIn, Meta and other platforms.
• Monitor performance and use data-driven optimizations to improve efficiency.
• Develop and test audience strategies, creative approaches, and landing page hypotheses.
• Manage budgets and pacing aligned with performance and client expectations.
• Create clear insight-driven reports and presentations for clients.
• Collaborate with strategy, analytics and creative teams to deliver campaigns.
• Ensure tracking and attribution, including UTM structure and platform setup.
• Stay updated on platform changes and industry trends with proactive recommendations.
• Experiment with AI tools to streamline reporting and performance analysis.
• Help refine internal systems and templates to improve team efficiency.
• Foster a culture of testing and continuous improvement across the paid media team.

Skills

Paid media strategy

Campaign optimization

B2B advertising

Cross-channel

Audience targeting

Bid strategy

Budget management

A/B testing

Analytics

Communication

Reporting decks

AI in paid media

Job description

We’re looking for a strategic, data-driven Paid Media Manager to join our growing Digital team. In this role, you will own paid media strategy end-to-end for a portfolio of B2B clients, leading campaign execution, optimization, and performance storytelling across platforms. We’re especially interested in candidates who are excited about how AI can reshape paid media workflows and performance.

You’ll operate as both a strategist and an operator. Someone who can zoom out to define direction, then zoom in to improve performance. You’re also excited about the evolving role of AI in paid media and are motivated to experiment with tools and workflows that make campaigns smarter and more efficient over time.

Who You Are

• You have deep experience managing and optimizing paid media campaigns across Google, LinkedIn, Meta, and Microsoft Ads.
• You have agency experience working with B2B clients and understand the nuances of longer sales cycles and lead quality.
• You’re confident owning paid media strategy end-to-end across multiple client accounts.
• You’re skilled in audience targeting, bid strategy, budget allocation, and A/B testing.
• You’re highly analytical and comfortable using performance data (CTR, CVR, CPA) to guide decisions and improve outcomes.
• You’re able to manage several clients at once and navigate shifting priorities with strong organization.
• You’re a clear communicator who can translate performance into insights and recommendations that clients understand and trust.
• You’re experienced in building reporting decks, ideally in Figma, and can clearly showcase impact and value.
• You take ownership of your work, operate independently, and proactively seek answers or solutions when needed.
• You contribute to team growth by building or improving internal documentation, templates, and processes.
• You’re curious about AI and automation, and interested in applying new tools to improve efficiency and campaign performance.
• Experience with Demandbase, Reddit, Taboola, or other emerging platforms is a plus.

What You’ll Do

• Own paid media strategy and execution across a portfolio of B2B clients, ensuring campaigns align with client goals and KPIs.
• Build, launch, and optimize campaigns across Google, LinkedIn, Meta, and other relevant platforms.
• Continuously monitor performance and make data-driven optimizations to improve efficiency and results.
• Develop and test audience strategies, creative approaches, and landing page hypotheses to drive growth.
• Manage budgets and pacing to ensure spend is aligned with performance and client expectations.
• Build clear, insight-driven reports and presentations that communicate results and next steps to clients.
• Partner closely with internal teams across strategy, analytics, and creative to deliver integrated campaigns.
• Ensure proper tracking and attribution, including UTM structure, conversion tracking, and platform setup.
• Stay current on platform updates, industry trends, and new opportunities, bringing proactive recommendations to clients and the team.
• Experiment with AI tools and workflows to streamline recurring tasks like reporting, QA checks, and performance analysis.
• Help develop and refine internal systems, templates, and lightweight automation that improve team efficiency over time.
• Contribute to a culture of testing, learning, and continuous improvement across the paid media team.

Perks & Benefits

• 11 observed holidays + unlimited paid time off
• Additional 4 mental wellness days per year
• 100% company-funded health insurance premium, with dental and vision options
• 401(k) plan to help save for your future
• Mostly remote work setup
• Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM)
• Monthly wellness stipend and quarterly employee appreciation gift
• One-time reimbursement for work-from-home equipment
• Monthly team bonding sessions / happy hours
• Pre-tax commuter benefits
• The opportunity to join a dynamic, close-knit team that loves going to work with and for each other every day

£60,000 - £90,000 a year

About Terra

Terra is a digital marketing and creative agency built by an integrated and international team of content creators, strategists, designers, and developers. We help organizations reimagine and deliver their most ambitious digital projects and initiatives by acting as an extension of our clients’ teams and delivering exceptional online experiences, content, and marketing strategies.

Our team is innovative, tech-forward, and creative by nature. We are dedicated to pushing boundaries and staying ahead of the curve in today’s ever-evolving digital landscape. We believe in the power of collaboration and foster a work environment that encourages creativity and growth. And with a strong focus on work-life balance, we prioritize the well-being and career development of our team members. Finally, we are committed to promoting from within and offering meaningful opportunities for professional growth.

Terra is also an equal opportunity employer.

We recruit, employ, train, compensate, and promote team members regardless of their race, religion, color, national origin, sex, disability, age, veteran status, or any other protected status (as required by applicable law).

Our top goal as an employer is to bring together a diverse mix of talented people who are excited to join our company, stay with Terra for a long time, and do their best work while they’re here. We take pride in the quality of the services and work we provide to our clients, and we know none of it is possible without the hard work and commitment of our passionate and creative employees.