AI-Driven Marketing Science Data Scientist

wppmedia; Greater London; In loco; GBP 55.000 - 90.000; Tempo pieno

Descrizione del lavoro

WPP Media in the UK is seeking a mid-level Data Scientist in Marketing Science to apply data-driven insights and advanced analytics to optimise our clients' advertising campaigns and media strategies. You will develop ML-based solutions for audience targeting, spend optimisation, forecasting, and measurement, collaborating across planning, activation, and analytics to deliver measurable growth.

This role suits someone with around 3+ years in data science and a passion for turning data into

Competenze

• 3+ years of data-science experience in marketing or ad tech.
• Experience applying ML to media planning and measurement.
• Proficiency with Python and SQL.

Mansioni

• Develop and maintain media buying optimization algorithms through AI and ML to drive greater campaign outcomes against KPIs.
• Create audience segmentation and addressability models to enhance targeting precision across multiple targeting keys.
• Generate actionable campaign insights from complex datasets to improve campaign planning through actionable insights.
• Build forecasting models for campaign performance for multiple channels.
• Design and analyse A/B tests to improve campaign effectiveness measurement.
• Assist in developing robust campaign measurement methodologies.

Conoscenze

Python

SQL

Machine learning

Experiment design

GeoLift

Audience segmentation

Marketing analytics

Strumenti

GeoLift

A/B testing

Descrizione del lavoro

WPP Media in the UK is seeking a mid-level Data Scientist in Marketing Science to apply data-driven insights and advanced analytics to optimise our clients' advertising campaigns and media strategies. You will develop ML-based solutions for audience targeting, spend optimisation, forecasting, and measurement, collaborating across planning, activation, and analytics to deliver measurable growth.

This role suits someone with around 3+ years in data science and a passion for turning data into