Hybrid Data Scientist, Marketing Science

United States Digital Space LLC; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision and dental insurance

Paid time off

Employee discounts

Mental health days

Job summary

WPP Media in the UK is seeking a mid-level Data Scientist to apply data-driven insights to optimise client advertising campaigns and media strategies. You will leverage Python and SQL to build models that improve targeting, spend efficiency, and measurement across channels.

The role emphasizes actionable insights, collaboration with senior stakeholders, and a hybrid work model in a dynamic advertising environment.

Qualifications

• 3+ years of data science experience in marketing analytics.
• Experience applying ML to advertising campaigns and media optimization.
• Strong Python, SQL, and data storytelling skills.

Responsibilities

• Develop and maintain media buying optimization algorithms through AI and ML.
• Create audience segmentation and addressability models.
• Generate actionable campaign insights from complex datasets.
• Implement yield management strategies to maximise supply utilisation.
• Build and refine forecasting models for campaign performance.
• Design and analyse A/B tests to improve measurement.
• Assist in developing robust campaign measurement methodologies.

Skills

Python

SQL

Machine Learning

Data Visualization

Education

Bachelor's in a relevant field

Tools

GeoLift

Power BI

Tableau

Job description

WPP Media in the UK is seeking a mid-level Data Scientist to apply data-driven insights to optimise client advertising campaigns and media strategies. You will leverage Python and SQL to build models that improve targeting, spend efficiency, and measurement across channels.

The role emphasizes actionable insights, collaboration with senior stakeholders, and a hybrid work model in a dynamic advertising environment.