Senior Analytics Associate — Media Insights & AI

wppmedia; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

WPP Media is seeking a Senior Associate, Analytics to support the Analytics Manager and Director in delivering best-practice campaign reporting, analytics and optimization solutions for client requirements.

The role combines data and technology to inform insights for WPP Media’s clients, contributing to smarter decision-making and growth across campaigns. A passion for data, analytics and learning new skills is essential, with a focus on AI-enabled solutions.

Qualifications

• Identify analytical requirements and solve challenges with the Analytics Manager and clients.
• Develop and deliver reporting, BI & Analytics projects from client briefs.
• Utilise analytics toolset and build dashboards for clients using Power BI/Data Studio.
• Foster open, collaborative culture across Analytics teams and clients.
• Support Graduates, Work Experience Students and interns in the Analytics team.
• Awareness of media industry, data, and technology trends.
• Interest in AI and its problem-solving potential.

Responsibilities

• Identify analytical requirements and solve challenges with the Analytics Manager and clients.
• Develop and deliver reporting, BI & Analytics projects, including data gathering, storytelling and presenting to stakeholders.
• Familiarise with Analytics toolset (Power BI, Data Studio, Excel, BigQuery, GA) and data integration (SQL, Azure).
• Collaborate across the Analytics team and wider Journey Activation department to build a strong team culture.
• Support Graduates and interns in day-to-day activities within Analytics.
• Maintain awareness of media, data, and technology industry trends.
• Show enthusiasm for AI and its practical applications.
• Communicate insights clearly to clients and internal teams.
• Understand digital media analytics, pixels and dashboards.

Skills

Good communication

AI interest

Data insight

Tools

Power BI

Data Studio

Microsoft Excel

Google BigQuery

Google Analytics

SQL

Azure

Tableau

Datorama

R

Job description

WPP Media is seeking a Senior Associate, Analytics to support the Analytics Manager and Director in delivering best-practice campaign reporting, analytics and optimization solutions for client requirements.

The role combines data and technology to inform insights for WPP Media’s clients, contributing to smarter decision-making and growth across campaigns. A passion for data, analytics and learning new skills is essential, with a focus on AI-enabled solutions.