AI-Driven Marketing Transformation Leader

Optima Partners; Greater London; On-site; GBP 85,000 - 120,000; Full time

Benefits offered by this job

Bonus 15%

37 days holiday

Private medical & life insurance

Pension scheme

Employee perks

Learning support

Job summary

Optima Partners is seeking a Senior Consultant – Marketing Operations & Transformation to help clients rethink how marketing, content and customer engagement work. You will evaluate operating environments, design future-state services, and shape operating models across people, process, technology and data.

You will lead workshops, map journeys, and translate insights into practical, scalable change, with a focus on AI, automation and MarTech to drive tangible value in complex organisations.

Qualifications

• Experience in marketing operations and transformation projects.
• Strong service design thinking with human-centred approach.
• Ability to design operating models and governance structures.
• Proven track record leading workshops and cross-functional alignment.
• Experience in marketing lifecycle from planning to activation and measurement.

Responsibilities

• Assess marketing and content operating environments to identify pain points and improvements.
• Identify opportunities for operational improvement across people, process, technology and data.
• Design future-state operating models and governance structures.
• Apply service design methods such as journey mapping and service blueprinting.
• Redesign marketing workflows across planning, content development, approvals and activation.
• Explore how MarTech, automation and AI can enable value and implement changes.
• Shape pilots, proofs of concept and experiments to test new approaches.
• Develop artefacts including process maps, operating models, RACI and roadmaps.
• Facilitate workshops and align stakeholders across marketing, business, technology and partners.

Skills

Marketing operations

Transformation

Service design

Stakeholder workshops

Cross-functional collaboration

Problem framing

Presentation skills

Tools

MarTech platforms

Job description

Optima Partners is seeking a Senior Consultant – Marketing Operations & Transformation to help clients rethink how marketing, content and customer engagement work. You will evaluate operating environments, design future-state services, and shape operating models across people, process, technology and data.

You will lead workshops, map journeys, and translate insights into practical, scalable change, with a focus on AI, automation and MarTech to drive tangible value in complex organisations.