AI-Driven Growth Lead for Inbound & Expansion

Referment; Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

Referment is working with a growing technology company that provides software to organisations across the charity, social-impact and public sectors. They’re looking for a Growth Lead to own inbound growth, reach niche audiences, experiment with channels, measure results and turn activity into qualified sales opportunities.

This highly hands‑on role requires a data-driven, highly experimental marketer who can build scalable processes, collaborate with content and sales, and support international

Qualifications

• Must have experience in B2B growth and demand generation.
• Proven ability to launch campaigns that deliver measurable results.
• Experience generating inbound leads or pipeline rather than just brand work.
• Strong understanding of digital acquisition and paid channels.
• Highly experimental marketer with data-driven mindset.
• Experience creating marketing processes and systems.

Responsibilities

• Own inbound lead generation from idea to qualified opportunities.
• Develop and run campaigns to reach target audiences.
• Launch new products and propositions to market.
• Support expansion into new international markets.
• Collaborate with content and sales to turn activity into pipeline.
• Experiment with channels, messaging and new approaches.
• Track growth metrics and optimize performance.
• Build scalable marketing processes and workflows.

Skills

B2B growth

Demand generation

Digital marketing

Campaign management

Inbound leads

Digital acquisition

Paid channels

Marketing processes

Data analysis

AI in growth

Job description

Referment is working with a growing technology company that provides software to organisations across the charity, social-impact and public sectors. They’re looking for a Growth Lead to own inbound growth, reach niche audiences, experiment with channels, measure results and turn activity into qualified sales opportunities.

This highly hands‑on role requires a data-driven, highly experimental marketer who can build scalable processes, collaborate with content and sales, and support international