Growth Lead (727BE06)

Referment; Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

Referment is working with a growing technology company that provides software to organisations across the charity, social-impact and public sectors. They’re looking for a Growth Lead to own inbound growth, reach niche audiences, experiment with channels, measure results and turn activity into qualified sales opportunities.

This highly hands‑on role requires a data-driven, highly experimental marketer who can build scalable processes, collaborate with content and sales, and support international

Qualifications

• Must have experience in B2B growth and demand generation.
• Proven ability to launch campaigns that deliver measurable results.
• Experience generating inbound leads or pipeline rather than just brand work.
• Strong understanding of digital acquisition and paid channels.
• Highly experimental marketer with data-driven mindset.
• Experience creating marketing processes and systems.

Responsibilities

• Own inbound lead generation from idea to qualified opportunities.
• Develop and run campaigns to reach target audiences.
• Launch new products and propositions to market.
• Support expansion into new international markets.
• Collaborate with content and sales to turn activity into pipeline.
• Experiment with channels, messaging and new approaches.
• Track growth metrics and optimize performance.
• Build scalable marketing processes and workflows.

Skills

B2B growth

Demand generation

Digital marketing

Campaign management

Inbound leads

Digital acquisition

Paid channels

Marketing processes

Data analysis

AI in growth

Job description

Referment is working with a growing technology company that provides software to organisations across the charity, social-impact and public sectors.

They're looking for a Growth Lead to take ownership of inbound growth and help significantly increase the number and quality of prospective customers discovering the business.

This is a highly hands‑on role. You'll be responsible for identifying ways to reach niche audiences, experimenting with new channels and campaigns, measuring what works and turning attention into qualified sales opportunities.

The Role

You’ll Be Responsible For

• Owning inbound lead generation from initial idea through to qualified opportunities
• Developing and running campaigns to reach specific target audiences.
• Launching new products and propositions to market
• Supporting expansion into new international markets.
• Working closely with content and sales to turn marketing activity into pipeline.
• Experimenting with channels, messaging and new approaches to customer acquisition.
• Tracking growth metrics and understanding which activities are generating results.
• Building repeatable marketing processes, systems and workflows.
• Finding new ways to distribute and repurpose existing content.
• Using AI extensively across research, content, automation and growth experimentation.
• Building lightweight tools and workflows to increase the team's output.

What We're Looking For

You’ll Ideally Have

• Experience in B2B growth, demand generation or digital marketing.
• Evidence that you've personally created and launched campaigns that generated measurable results.
• Experience generating inbound leads or pipeline rather than focusing solely on brand or content.
• A strong understanding of digital acquisition and paid channels.
• A highly experimental approach to marketing and customer acquisition.
• Confidence working with data and owning growth metrics.
• Experience creating marketing processes and systems.