AI-Driven B2B Marketing Manager | Hybrid

TalentTech Recruitment Ltd; Coventry; Hybrid; GBP 50,000 - 61,000; Full time

Benefits offered by this job

Hybrid Working

Pension Scheme

Career Progression

Company Benefits

Job summary

TalentTech Recruitment Ltd is seeking a Marketing Manager for a hybrid role across the UK Midlands corridor. You will drive B2B IT marketing, content, campaigns, and AI-enabled operations, delivering high ROI through multiple channels.

The ideal candidate has 5+ years in IT marketing, strong copy and digital skills, and a track record in lead generation, SEO/PPC, and website management. Salary up to £55k with bonus and benefits.

Qualifications

• 5+ years B2B marketing experience in IT/tech.
• Hands-on use of AI in marketing and marketing automation.
• Strong copywriting and messaging ability.
• Experience with digital marketing, content production, and campaigns.

Responsibilities

• Produce content and materials: web content, collateral, case studies, news, newsletters and release notes for direct and channel sales.
• Maintain product manuals, FAQs and other technical content.
• Plan and manage integrated marketing campaigns: lists, messaging, workflows, and lead generation analysis.
• Develop and maintain websites/microsites with WordPress and AI-assisted HTML/CSS/JS; focus on SEO and PPC.
• Build AI tools/workflows to multiply outputs and measure performance.
• Monitor, analyze and report on campaigns, websites and content performance.
• Contribute to social media and overall web presence; support product strategy and pricing analysis.
• Occasionally lead content projects for new products and partner marketing; join senior team as potential number two or lead.

Job description

TalentTech Recruitment Ltd is seeking a Marketing Manager for a hybrid role across the UK Midlands corridor. You will drive B2B IT marketing, content, campaigns, and AI-enabled operations, delivering high ROI through multiple channels.

The ideal candidate has 5+ years in IT marketing, strong copy and digital skills, and a track record in lead generation, SEO/PPC, and website management. Salary up to £55k with bonus and benefits.