Aftersales CRM Campaign Specialist

D.M.Keith Ltd; Leeds; On-site; GBP 28,000 - 36,000; Full time

Benefits offered by this job

30 days annual leave inclusive of bank

Eye test contribution (£25)

Cycle to work scheme

Preferential servicing & repairs rates

Job summary

D.M.Keith Ltd in Leeds is seeking a Marketing Executive (Aftersales & CRM) to strengthen customer relationships across ownership journeys. You will plan Aftersales, retention and CRM activity with the Group Marketing Manager and Senior Marketing Executive, then own delivery with agency partners and internal teams.

You will develop campaigns, coordinate channels, and support finance renewals while driving bookings and loyalty for leading vehicle brands.

Qualifications

• 12+ months experience in marketing, CRM or email marketing.
• Strong written and verbal communication.
• Experience using CRM or marketing automation to segment data.
• Proficient in Excel, Outlook and PowerPoint.
• Familiar with Canva, CapCut or Adobe Creative Suite.
• Understanding of email metrics (delivery, open rate, click rate).
• Organised with ability to manage priorities.
• Commercial mindset linking activity to bookings and retention.
• Team player with independent workability.
• Automotive retail/aftersales experience is a plus.

Responsibilities

• Aftersales and CRM campaigns planning with Group Marketing Manager and Senior Marketing Executive.
• Deliver campaigns to increase workshop bookings and utilisation.
• Turn priorities into clear customer propositions and briefs.
• Coordinate emails, website, social media and dealership materials.
• Monitor campaign engagement and sales outcomes.
• Provide flexible support to wider group marketing activities (~25%).

Skills

CRM systems

Email marketing

Campaign planning

Data segmentation

Tools

Canva

CapCut

Adobe CC

Excel

Outlook

PowerPoint

Job description

D.M.Keith Ltd in Leeds is seeking a Marketing Executive (Aftersales & CRM) to strengthen customer relationships across ownership journeys. You will plan Aftersales, retention and CRM activity with the Group Marketing Manager and Senior Marketing Executive, then own delivery with agency partners and internal teams.

You will develop campaigns, coordinate channels, and support finance renewals while driving bookings and loyalty for leading vehicle brands.