Advocacy & Creator Ecosystem Lead

Hunter & Gather; Grays; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

AXA Private Healthcare

33 days leave (incl bank holidays)

Hybrid (2 days in office)

Job summary

Hunter & Gather is seeking a Social & Advocacy Manager to own the organic social, community and creator/advocate ecosystem. You will shape strategy, manage relationships and coordinate with internal teams to bring plans to life, driving brand awareness and word-of-mouth growth.

The role emphasises strategy and relationships over hands-on content creation, with a strong focus on building an integrated advocacy network that supports commercial growth.

Qualifications

• Proven experience managing creator, influencer or ambassador programmes end to end—sourcing, negotiating, contracting and reporting.
• Experience owning organic social strategy and channel management for a brand, including calendars, briefs and performance reporting.
• Strong briefing skills to translate strategy into clear, actionable briefs for internal and external creators.
• Hands-on experience with creator/influencer platforms and social management/listening tools.
• Commercially confident managing creator budgets, usage rights and paid- media permissions.
• Data-literate with ability to report on community, advocacy and social performance and turn insights into action.

Responsibilities

• Own community strategy and management end to end, building a warm, engaged community across social channels.
• Be the voice of the brand in communities: engagement, conversation and response.
• Develop tastemaker and word-of-mouth programmes with experts, thought leaders and everyday advocates.
• Own the entire creator ecosystem: identification, outreach, negotiation, contracting, onboarding, gifting/seeding, relationships and performance tracking.
• Build and manage ambassador programmes across all tiers, from grassroots to top-tier partners.
• Support Growth with creators’ needs—pipeline of creators for performance/UGC content briefed with the creative strategist.
• Create a creator flywheel using appropriate tools (including TikTok/TikTok Shop) to scale advocacy.
• Plan and brief assets by coordinating with the creative team to feed channels with world-class content.
• Define and brief the advocacy ecosystem strategy—how communities, creators, experts and word-of-mouth raise brand fame.
• Coordinate with PR when advocacy intersects media, VIP and luminary activity.
• Set KPIs for community, advocacy, creator and social performance and report regularly.
• Use insights to refine which creators, formats and programmes drive impact.

Skills

Creator/ambassador management

Organic social strategy

Briefing skills

Creator platforms & tools

Budget management

Data-driven reporting

Mac proficiency

Tools

TikTok Shop

Social management tools

Listening tools

Job description

Hunter & Gather is seeking a Social & Advocacy Manager to own the organic social, community and creator/advocate ecosystem. You will shape strategy, manage relationships and coordinate with internal teams to bring plans to life, driving brand awareness and word-of-mouth growth.

The role emphasises strategy and relationships over hands-on content creation, with a strong focus on building an integrated advocacy network that supports commercial growth.