Impact-Driven Social Media & Content Strategist

Human Appeal; Cheadle; On-site; GBP 32,000 - 42,000; Full time

Job summary

Human Appeal is seeking a Social Media & Content Marketing Executive in the Communications (Digital) department at HQ to grow organic income and engagement across Facebook, Instagram, Threads, TikTok, YouTube, X/Twitter, LinkedIn and Snapchat.

You will plan content using the RACE framework, collaborate with our digital agency for paid amplification, and ensure all activity aligns with our tone, brand guidelines and compliance.

Qualifications

• Degree-educated in Marketing, Advertising, Digital Media or Communications (or qualified by experience).
• 3–4 years' experience in social media/content marketing, growing organic channels.
• Proven track record of increasing reach, engagement and income on social platforms.
• Familiar with Smart Insights RACE framework or similar KPI planning.
• Experience using generative AI tools for ideation, scripting, captioning or reporting.
• Experience briefing for paid amplification with performance marketing teams.
• Strong copywriting across TikTok, Instagram, YouTube, Facebook, LinkedIn, X and Snapchat.
• Experience with audience segmentation and social listening tools (Hootsuite, Sprout Social, BrandWatch, Meltwater).
• Ability to work under pressure and meet tight deadlines.
• Knowledge of UK GDPR and ethical content practices.

Responsibilities

• Grow organic income, reach and engagement across Human Appeal's social channels.
• Plan a balanced content mix using a marketing matrix to educate, entertain, inspire and convince.
• Coordinate with the digital agency for paid amplification to maximise social income.
• Track KPIs and report using RACE framework to inform strategy.

Skills

Social media growth

Copywriting

AI content tools

KPI planning (RACE)

Content strategy

Audiences segmentation

Content ideation

Social listening

Pressure handling

Brand tone & guidelines

Education

Degree in Marketing/Advertising/Digital Media/Communications

Tools

Hootsuite

Sprout Social

BrandWatch/Meltwater

Google Analytics

Meta Business Suite

YouTube Studio

TikTok tools

Job description

Human Appeal is seeking a Social Media & Content Marketing Executive in the Communications (Digital) department at HQ to grow organic income and engagement across Facebook, Instagram, Threads, TikTok, YouTube, X/Twitter, LinkedIn and Snapchat.

You will plan content using the RACE framework, collaborate with our digital agency for paid amplification, and ensure all activity aligns with our tone, brand guidelines and compliance.