Adtech Account Manager

Croud Inc; Shrewsbury; Hybrid; GBP 52,000 - 76,000; Full time

Benefits offered by this job

Sabbatical

25 holidays

Incentive

Sales commission

Health & wellbeing

Recharge days

Ride to Work

Railcard

Season Ticket loan

Home office screen

Free fruit & snacks

Weekly lunch

Parental Leave

Life Insurance

Pension

Learning platform

Recognition program

Team off-sites

Holiday parties

Flexible hours

Make a difference day

Job summary

Croud Inc is seeking an experienced Adtech Account Manager to lead a portfolio of GMP clients and maximise value from the GMP tech stack. You will advise on data strategy, consent management, and tagging, while driving adoption of Google's AI-powered features.

You will own client relationships, steer strategic roadmaps, manage onboarding, and coordinate with channel teams to deliver integrated solutions. Excellent communication and analytical skills are essential.

Qualifications

• Proven experience in a client-facing role within adtech or digital marketing.
• In-depth knowledge of the GMP stack including Analytics, DV360, Campaign Manager 360, and DV360.
• Strong understanding of tech/data infrastructures enabling digital marketing.
• Knowledge of the digital advertising ecosystem including programmatic, search and social.
• Excellent communication, presentation and negotiation skills.
• Strong analytical thinking and problem solving.

Responsibilities

• Own the client relationship and drive strategic direction for GMP clients.
• Develop and execute long-term tech maturity roadmaps to grow revenue.
• Lead onboarding, platform training, and adtech strategy development.
• Ensure on-time delivery of requests and SLAs.
• Identify opportunities to upsell and cross-sell services.
• Stay ahead of GMP product releases and industry trends.

Skills

Adtech experience

GMP knowledge

Client relationship

Digital marketing

Analytical skills

Negotiation

Presentation skills

Tools

Google Analytics

Display & Video 360

Campaign Manager 360

Job description

You will be responsible for managing a portfolio of our most valued clients, ensuring they are maximising the value from the GMP tech stack. You will be a trusted advisor to our clients, helping them to navigate the complexities of the digital advertising ecosystem in an evolving privacy and consent landscape, to achieve their marketing goals. This role is key in developing and executing long-term strategies for our clients, driving adoption of Google's latest AI-powered and agentic technology, and ensuring client satisfaction and retention., As Adtech Account Manager you'll own the client relationship and drive the strategic direction of our GMP tech clients. Your responsibilities will include:

• Managing a portfolio of GMP clients, building strong, long-lasting relationships.
• Developing and executing strategic tech maturity roadmaps to achieve client goals and drive revenue growth.
• Acting as the main point of contact for your clients, providing expert guidance across the GMP tech stack.
• Managing technical requests, maintaining SLAs, ensuring all support tickets and projects are delivered on time.
• Leading client onboarding including technical setup, platform training, and long-term adtech strategy development.
• Identifying opportunities to grow client accounts and upsell/cross-sell our services.
• Advising clients on first-party data strategy, consent management, and server-side tagging as the privacy and identity landscape continues to evolve.
• Supporting and enabling channel teams with tech and data expertise.
• Working closely with channel teams to deliver integrated solutions for our clients.
• Remaining at the forefront of new GMP product releases, AI/Gemini features, and wider industry trends and developments, through continual learning and upskilling., On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:

• Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
• 25 days holiday a year
• Discretionary annual performance based incentive
• Sale commission
• Recruitment referrals bonus
• Health & Wellbeing contribution
• 2 Recharge Days each holiday year
• Ride to Work scheme
• Railcard
• Season Ticket loan
• Home office screen
• Daily office perks: Free fruit, breakfast cereals, snacks, and tea & coffee
• Weekly treat: Enjoy a complimentary lunch on us every week
• Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave
• Life insurance and income protection
• Medical Cash Plan
• Pension
• Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)
• Peer to peer recognition scheme 'bonusly'
• Team off-sites/regular socials
• Year-round holiday parties
• Flexible working options
• Day to make a difference

Standard hours are from 9.00am to 5.30pm, there's flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours). Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role. Please note: Internal candidates may be considered for this position as part of the selection process, in line with our commitment to transparent and fair recruitment.

We are looking for an experienced Adtech specialist to join our Tech Partnerships team. This role is ideal for someone with a strong background in digital marketing and a deep understanding of the Google Marketing Platform (GMP) - including Google Analytics, Search Ads 360, Display & Video 360 and Campaign Manager 360.

• Proven experience in a client facing role within adtech or the digital marketing industry.
• In-depth knowledge of the Google Marketing Platform (GMP), including Google Analytics, Search Ads 360, Campaign Manager 360, and Display & Video 360.
• Strong understanding of the tech and data infrastructures that enable digital marketing, including general tracking and tagging concepts (i.e. Google Floodlights).
• An understanding of the digital advertising ecosystem, including programmatic, paid search, paid social, and commerce/retail media.
• Excellent communication, presentation, and negotiation skills.
• Strong critical thinking, analytical and problem-solving skills