Activations Executive

COREcruitment Ltd; Greater London; On-site; GBP 27,000 - 33,000; Full time

Benefits offered by this job

£50 wellness credit

Bonuses

Flexible schedule

Job summary

COREcruitment Ltd is seeking an Activations Executive for a national beer brand in London. This hands‑on role focuses on brand visibility, in‑venue activations and day‑to‑day account management within pubs, bars and restaurants across the city.

You will lead in‑venue experiences, coordinate events and ensure activations meet high standards while driving consumer engagement in the London on‑trade. A passion for beer and strong relationship skills are essential.

Qualifications

• Experience in brand activation, experiential marketing or field marketing.
• Experience in account management or the drinks industry is preferred.
• Strong relationship-building and communication skills are essential.

Responsibilities

• Deliver in-venue activations across pubs, bars, restaurants and other on-trade accounts.
• Build and maintain relationships with venue owners, operators and managers.
• Support events, sampling, launches and experiential campaigns in London.
• Drive brand visibility through POS, merchandising and displays.
• Manage a portfolio of accounts and maintain day-to-day communication.
• Identify opportunities to grow brand presence in the London on-trade.
• Collaborate with sales, marketing and wider teams to execute practical activations.
• Monitor market activity and gather feedback to share insights.
• Manage activation budgets and ensure timely, high-quality delivery.
• Be a visible ambassador for the brands in all markets.

Skills

Brand activation

Experiential marketing

Field marketing

Account management

Relationship building

Communication skills

Organisational skills

Commercial awareness

Job description

Activations Executive – National Beer Brand – London – Up to £30,000 plus package

I am excited to once again be partnered with a national BEER brand that is accelerating at a rapid speed. A key player in festivals and events, this brand has exposure across the On Trade and Off Trade having listed with multiple National groups and Top 4 Grocers!

We’re looking for an energetic, commercially minded Activations Executive to join a leading national beer business and help bring some of the country’s best-loved beer brands to life across London.

This is a hands‑on role at the heart of the London on‑trade, with a focus on brand visibility, events, in‑venue activations and day‑to‑day account management. You’ll be out in the market, building strong relationships with customers and venues, spotting opportunities and making sure our brands stand out wherever consumers enjoy a beer.

Why Join This Company?

• Work in a supportive and ambitious team that values innovation and creativity.
• Opportunity to grow with us as we scale our operations and expand our impact.
• Competitive salary and bonuses
• £50 wellness credit, flexibility for schedule.

Activations Executive responsibilities include:

• Delivering impactful in‑venue brand activations across pubs, bars, restaurants and other key on‑trade accounts.
• Building and maintaining excellent relationships with venue owners, operators, managers and key customer contacts.
• Supporting and delivering events, sampling activity, launches and experiential campaigns across London.
• Driving brand visibility through excellent execution of POS, merchandising, displays and promotional activity.
• Managing a portfolio of accounts and ensuring strong day‑to‑day communication and follow‑up.
• Identifying new opportunities to grow brand presence and consumer engagement across the London on‑trade.
• Working closely with sales, marketing and wider commercial teams to turn brand plans into activity that works in the real world.
• Monitoring activity in market, gathering customer and consumer feedback and sharing insights with the wider business.
• Managing activation budgets and ensuring activity is delivered on time and to a high standard.
• Being a visible and passionate ambassador for our brands wherever you go.

The Ideal Activations Executive:

• Experience in brand activation, experiential, field marketing, account management or the drinks industry.
• A good understanding of the London on‑trade and how pubs, bars and restaurants operate.
• A genuine passion for beer, hospitality and the drinks industry.
• Confidence building relationships and influencing customers at all levels.
• Strong organisation skills and the ability to manage multiple projects and priorities at once.
• A hands‑on, can‑do attitude — someone who enjoys being out in the market rather than sitting behind a desk.
• Creativity and commercial awareness, with the ability to turn an idea into an activation that delivers.
• Excellent communication skills and a natural ability to bring people with you.