Activation Executive

Global Sports Jobs Limited; Manchester; On-site; GBP 32,000 - 42,000; Full time

Benefits offered by this job

26 days annual leave + birthday

Private healthcare and dental

Annual discretionary bonus

Health Cash Plan

24/7 GP support

Company pension and life assurance

Free on-site parking

Complimentary breakfast and lunch

Access to sports and leisure clubs

Cycle to work

Give As You Earn

Discounted match tickets

Job summary

Manchester City Football Club is seeking an Activation Executive based at the CFA HQ in Manchester to help create memorable fan experiences on matchdays at Etihad and Joie Stadium, and during non-matchday events across the UK and selected global markets.

You'll support ideation, planning and delivery of fan experiences, lead the Playmakers team, and work with suppliers to deliver activations that align with the Club's brand and commercial goals.

Qualifications

• Experience coordinating live events or activations with a focus on positive audience experiences.
• Experience supervising or briefing a team and organising activity around priorities.
• Knowledge of event safety guidance and safeguarding responsibilities.
• Proficiency in Microsoft Office tools to organise information and communicate clearly.

Responsibilities

• Support ideation, planning and delivery of fan experiences to enhance the matchday journey.
• Take ownership of key initiatives within the activations programme and ensure alignment with brand and commercial objectives.
• Manage the Playmakers matchday ambassador team including onboarding and briefing.
• Lead the development of the Man City Kids Fanzone and other fan experiences.
• Collaborate with colleagues and suppliers for activations at various fixtures and events.
• Provide operational support across the season, including weekends and evenings.

Skills

Live event coordination

Team supervision

Health & safety knowledge

MS Office (Excel, PowerPoint)

Communication

Weekend/evening availability

Tools

Microsoft Excel

PowerPoint

Job description

About the Role

Based at Manchester City's CFA HQ, this permanent full-time role helps create memorable fan experiences across matchdays at the Etihad Stadium and Joie Stadium, as well as non-matchday events in the UK and selected global markets. The Activation Executive supports the ideation, planning and delivery of fan experiences that enhance the matchday journey and help the Club reach new audiences, taking ownership of key initiatives within the wider activations programme. The role sits within the Events and Activations Team, which designs and delivers experiences that make matchdays and wider Club events meaningful, welcoming and memorable, from junior fan experiences and brand ambassador programmes to stadium and non-matchday activations.

Key Responsibilities

• Support the ideation, planning and delivery of fan experiences that enhance the matchday journey and help the Club reach new audiences.
• Take ownership of key initiatives while contributing to the wider activations programme, ensuring experiences are thoughtfully planned, well run and aligned with the Club's brand and commercial objectives.
• Manage the Playmakers matchday ambassador team, including onboarding, training and briefing colleagues so that fan engagement is consistent, welcoming and delivered against agreed measures.
• Lead the delivery and ongoing development of the Man City Kids Fanzone.
• Create new experiences for different fan groups across matches at the Etihad Stadium and Joie Stadium.
• Work closely with colleagues and suppliers to support activations at women's and Academy fixtures, stadium events and selected domestic and global opportunities.
• Provide matchday and non-matchday operational and administrative support across the season.
• Work weekends and evenings when required, including at home fixtures and some domestic away matches.

Required Experience & Qualifications

• Experience coordinating live events, activations or operational delivery, with a practical focus on creating positive audience experiences.
• Experience supervising, briefing or supporting a team, with the ability to organise people and activity around clear priorities.
• Knowledge of relevant event safety guidance, including the Green Guide, Purple Guide, health and safety responsibilities and safeguarding.
• Confidence using Microsoft Office, particularly Excel and PowerPoint, to organise information, plan activity and communicate clearly.
• Clear and effective communication skills, with the ability to work collaboratively with colleagues, suppliers, stakeholders and fans.
• Commitment to working matchdays, including weekends and evenings, and flexibility to support home fixtures and occasional domestic away matches.
• Proof of eligibility to work in the UK, as employment is subject to its provision.
• Willingness to undergo a DBS check upon commencing employment, at basic, standard or enhanced level depending on the role and responsibilities.

Workplace

• Based at Manchester City's CFA HQ.

Benefits & Perks

• 26 days' annual leave plus a day off for the employee's birthday.
• Private healthcare and dental cover.
• Annual discretionary bonus.
• Health Cash Plan.
• Employee Assistance Programme with 24/7 GP support.
• Company pension and life assurance.
• Free on-site parking for Manchester-based employees.
• Complimentary breakfast and lunch for Manchester-based employees.
• Access to a range of sports and leisure clubs for Manchester-based employees.
• Cycle to work scheme.
• Give As You Earn.
• Discounted match tickets.