Acquisition Marketing Pro: Meta & Google Ads

Professional Triathletes Organisation; Greater London; Hybrid; GBP 34,000 - 52,000; Full time

Benefits offered by this job

Private health insurance

25 days holiday + Christmas break

Flexible working

Enhanced parental leave

Company share option scheme

T100 event entries for self and family

Free snacks & gym classes

Job summary

Professional Triathletes Organisation (PTO) is seeking a proactive Performance Marketing Executive to drive day-to-day paid media across Meta and Google Ads from our London HQ. You will optimise campaigns, test approaches and improve efficiency to grow customer acquisition, event participation and revenue for the PTO portfolio.

You will work with the Performance Marketing Manager to own accounts, analyse performance data and translate insights into actionable optimisations while developing our

Qualifications

• 2-4 years’ experience in paid media or digital acquisition.
• Hands-on experience with Meta Ads and Google Ads.
• Comfortable with CPA, ROAS, conversions and revenue metrics.
• Strong ability to translate data into actionable optimisations.
• Organised, able to manage multiple campaigns and priorities.
• Experience in sports/events/consumer-focused business is a plus.

Responsibilities

• Set up, deliver and optimise paid campaigns across Meta and Google Ads.
• Monitor performance against spend, CPA, ROAS, revenue and conversions.
• Analyse data to identify opportunities and actionise optimisations.
• Manage budgets and pacing to meet commercial targets.
• Support planning and launches across PTO events/products.
• Test audiences, creative, messaging and structures to improve acquisition and conversion.
• Collaborate with creative/content teams to develop briefs and assets.
• Produce regular performance reporting and insights.
• Assist with tracking/attribution improvements across paid media.
• Support broader lifecycle and retention initiatives over time.

Skills

Paid media

Performance marketing

Campaign optimisation

Data-driven

Tools

GA4

Looker Studio

Triple Whale

AI software

Job description

Professional Triathletes Organisation (PTO) is seeking a proactive Performance Marketing Executive to drive day-to-day paid media across Meta and Google Ads from our London HQ. You will optimise campaigns, test approaches and improve efficiency to grow customer acquisition, event participation and revenue for the PTO portfolio.

You will work with the Performance Marketing Manager to own accounts, analyse performance data and translate insights into actionable optimisations while developing our