Performance Marketing Executive

Professional Triathletes Organisation; Greater London; Hybrid; GBP 34,000 - 52,000; Full time

Benefits offered by this job

Private health insurance

25 days holiday + Christmas break

Flexible working

Enhanced parental leave

Company share option scheme

T100 event entries for self and family

Free snacks & gym classes

Job summary

Professional Triathletes Organisation (PTO) is seeking a proactive Performance Marketing Executive to drive day-to-day paid media across Meta and Google Ads from our London HQ. You will optimise campaigns, test approaches and improve efficiency to grow customer acquisition, event participation and revenue for the PTO portfolio.

You will work with the Performance Marketing Manager to own accounts, analyse performance data and translate insights into actionable optimisations while developing our

Qualifications

• 2-4 years’ experience in paid media or digital acquisition.
• Hands-on experience with Meta Ads and Google Ads.
• Comfortable with CPA, ROAS, conversions and revenue metrics.
• Strong ability to translate data into actionable optimisations.
• Organised, able to manage multiple campaigns and priorities.
• Experience in sports/events/consumer-focused business is a plus.

Responsibilities

• Set up, deliver and optimise paid campaigns across Meta and Google Ads.
• Monitor performance against spend, CPA, ROAS, revenue and conversions.
• Analyse data to identify opportunities and actionise optimisations.
• Manage budgets and pacing to meet commercial targets.
• Support planning and launches across PTO events/products.
• Test audiences, creative, messaging and structures to improve acquisition and conversion.
• Collaborate with creative/content teams to develop briefs and assets.
• Produce regular performance reporting and insights.
• Assist with tracking/attribution improvements across paid media.
• Support broader lifecycle and retention initiatives over time.

Skills

Paid media

Performance marketing

Campaign optimisation

Data-driven

Tools

GA4

Looker Studio

Triple Whale

AI software

Job description

We’re looking for a proactive, commercially-minded Performance Marketing Executive to join our growing Marketing team.

This is a hands-on role focused on the day-to-day management and optimisation of our paid media activity across Meta and Google, helping drive customer acquisition, event participation and revenue across the T100 and wider PTO portfolio.

Working closely with our Performance Marketing Manager, you’ll take increasing ownership of our paid media accounts, using performance data to optimise campaigns, test new approaches and improve the efficiency of our marketing spend. As we continue to build our capability in-house, you’ll also have the opportunity to develop a deep understanding of our customers and contribute to how we evolve our acquisition and lifecycle marketing strategy.

Reporting to our Performance Marketing Manager, this role is based at our London HQ.

Key Role Responsibilities

• Manage the day-to-day setup, delivery and optimisation of paid campaigns across Meta and Google Ads.
• Monitor campaign performance across spend, CPA, ROAS, revenue, New Customer performance, conversions, and other key commercial metrics.
• Analyse performance data, identify opportunities and translate insights into clear optimisation actions.
• Manage campaign budgets and pacing, ensuring spend is deployed effectively against commercial targets.
• Support campaign planning and launches across the PTO’s growing portfolio of events and products.
• Test and optimise audiences, creative, messaging and campaign structures to improve acquisition and conversion.
• Work with internal creative and content teams to develop campaign briefs, assets and compelling ad copy.
• Produce clear and regular performance reporting, highlighting results, trends, learnings and recommended actions.
• Support tracking, measurement and attribution across paid media activity, working with relevant teams to improve data quality and visibility.
• Work closely with the Performance Marketing Manager to continuously improve acquisition funnels and, over time, support broader customer lifecycle, retention and lifetime value initiatives.

Who We’re Looking For

• 2-4 years’ experience in paid media, performance marketing or a similar digital acquisition role, with hands-on experience managing campaigns across Meta Ads and/or Google Ads.
• Experience across both Meta and Google Ads.
• Comfortable working with performance data and metrics such as CPA, ROAS, conversion and revenue, with the ability to turn data into clear actions.
• Strong working knowledge of paid media principles and confidence managing and optimising campaigns independently.
• Commercially minded, with an understanding of how paid media contributes to customer acquisition and revenue growth.
• Experience managing campaign budgets and balancing spend against performance.
• Highly organised and detail-oriented, with the ability to manage multiple campaigns, launches and priorities simultaneously.
• Proactive and hands‑on, with the confidence to take ownership, test ideas and continuously look for ways to improve performance.
• Strong project management and communication skills, with the ability to work effectively across creative, content and wider marketing teams.
• Experience within sports, events, ticketing, travel or another consumer‑focused business would be beneficial.
• Experience with creative testing, copywriting, GA4, Looker Studio, Triple Whale, utilising AI software, lead generation or advertising tracking and implementation would be advantageous.
• The opportunity to change the sport of triathlon and build something you can be really proud of.
• Flat working environment and a get‑things‑done company culture.
• Private health insurance through Vitality, including wellness benefits and more.
• 25 days holiday + Christmas break.
• Flexible Working Structure.
• Enhanced parental leave.
• Company share option scheme to drive ownership ability and allow financial participation in company success.
• Complimentary / discounted T100 event entries for employees, friends and family.
• Free snacks, drinks, gym classes, open water swim credits and more.

The PTO Values: The EDGE we seek

• Entrepreneur at Heart: A ‘Doer’ who thinks and acts like a founder, driving impact and pushing boundaries to achieve key results. You like getting ‘stuck in’ and making sure that great ideas come to life and deliver real change.
• Dynamic Innovator: An adaptable individual who thrives in fast paced environments, seeking new opportunities to drive progress.
• Growth Mindset: Embraces challenges as opportunities, bouncing back stronger from every setback. There is nothing you can’t do if you apply yourself fully.
• Equality of voice: A. Team. Player. Able to inspire and motivate others, bringing energy, innovation, and a can‑do attitude to our startup environment.

Inclusive Employer

Here at PTO we are committed to fostering a diverse and inclusive work environment. We believe that diversity of thought, background, and experience, enhances creativity, innovation, and a more dynamic working environment that delivers better results.

We’re an equal opportunities employer and positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, religion, or belief. We are committed to providing a workplace free from discrimination and fostering an inclusive culture where all employees are respected and valued.

Join our team at PTO, where your unique perspectives and contributions will be celebrated, and your career can thrive in an inclusive and supportive environment. We look forward to welcoming you to our dynamic team.

The Professional Triathletes Organisation (PTO) an entity co-owned by professional athletes, seeking to take the sport to the next level. Our mission is simple:

To celebrate the sport of triathlon.

We want to showcase the passion, talents, determination, struggles and achievements of the world’s ultimate athletes who compete at the highest levels of the sport to inspire all to join and grow this community we love.