Acquisition Manager

Grace Media; Manchester; On-site; GBP 35,000 - 55,000; Full time

Job summary

Grace Media, located in Manchester, seeks an Acquisition Manager to enhance their digital marketing strategy. This role involves managing the internal acquisition team, executing SEO and PPC initiatives, and collaborating with external agencies to maximize ROI across channels. The ideal candidate will possess strong analytical and leadership skills, as well as a solid understanding of budgeting and market trends.

Qualifications

• Strong analytical skills to interpret data and market trends.
• Proven leadership skills and ability to lead teams.
• Excellent verbal and written communication skills.

Responsibilities

• Develop and implement acquisition strategies aligned with goals.
• Manage paid advertising campaigns across various platforms.
• Conduct market research to identify acquisition opportunities.

Skills

Analytical skills

Negotiation

Budgeting

Leadership

Communication

SEO knowledge

CRM experience

Job description

Based in the heart of Manchester, Grace Media and the Betable Group is a team with knowledge and dedication to online gaming running through its DNA. It is responsible for delivering top-class online gaming experiences for customers of over 100 online casino and bingo sites both in Great Britain and internationally. We manage everything from cutting edge marketing to regulatory compliance, from B2B account management to financial analysis, and from customer service to payments and risk. We approach all of this with an ethos of social responsibility, invention and teamwork.

As Acquisition Manager, you will be responsible for growing our Digital Marketing strategy, executing and managing the day-to-day operations of the internal Company Acquisition team, including SEO & PPC, and developing new marketing initiatives for our business and services.

You will collaborate with an external Marketing Agency to maximize ROI across all channels, including affiliate marketing and app campaigns.

Responsibilities:

1. Develop and implement comprehensive acquisition strategies aligned with the organisation's goals, ensuring effective resource allocation and achievement of acquisition milestones.
2. Expand and execute our digital marketing strategy.
3. Manage paid advertising campaigns across platforms such as Meta, LinkedIn, and others.
4. Manage relationships with suppliers and external stakeholders, ensuring timely delivery of goods and services.
5. Conduct market research to identify potential acquisition opportunities, staying informed on industry trends and competitor activities.
6. Oversee budgeting and financial forecasting related to acquisitions, ensuring cost-effective strategies and meeting financial targets.
7. Collaborate with the creative team to develop engaging copy, messages, and designs.
8. Ensure campaigns are performance-focused and meet KPIs.
9. Stay updated on the latest trends and best practices in paid advertising.
10. Analyze campaign performance and report on key metrics.
11. Contribute creative ideas and drive innovative campaign concepts.

Essential Skills:

1. Strong analytical skills to interpret data and market trends for decision-making.
2. Expertise in negotiating terms and resolving conflicts to secure favorable agreements and maintain positive relationships.
3. Solid understanding of budgeting, financial forecasting, and cost management.
4. Proven leadership skills, with the ability to lead teams with integrity and align decisions with the organisation's vision.
5. Excellent verbal and written communication skills, capable of engaging with all levels within the organisation and with external partners.
6. Knowledge of SEO, paid media, and conversion optimization is advantageous.
7. Experience with CRM and email marketing tools is a plus.