Account Manager

capsule.; London; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading UK marketing agency, capsule., is seeking a proactive Account Manager/Senior Account Manager in London to support beauty, wellness, and OTC healthcare clients. This role emphasizes strong media relationships, client service, and integrated campaigns, ideal for candidates with experience in public relations and a passion for storytelling. Join a dynamic team dedicated to innovative strategies and collaboration.

Benefits

Additional holiday for mental health

Collaborative team culture

Qualifications

• 4+ years’ experience in PR and communications.
• Proven track record in beauty and wellness PR.
• Demonstrated ability to manage influencer campaigns.

Responsibilities

• Lead day-to-day client communications and manage critical paths.
• Build and maintain relationships with beauty and health journalists.
• Support the planning and execution of integrated PR campaigns.

Skills

Client Management

Strategic Communication

Media Relations

Campaign Management

Tools

Media Monitoring Tools

Job description

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WE ARE capsule.

THE FULL-SERVICE MARKETING AGENCY, powered by DATA. CONNECTING BRANDS WITH PEOPLE.

Things we are really, really good at:

360 Communications

INFLUENCER Marketing

Consumer Activations

SEO focussed DIGITAL media support

Brand building.

We are a disruptive and results-driven agency within a fun and dynamic office environment. Our approach to team culture is to identify and nurture the unique skills of our workforce to ensure they are fully supported in their career growth and development. Mental Health for our people is key and we offer 4 additional days of holiday per year to be spent digitally detoxing.

We approach digital media with an SEO lens, securing number 1 ranking coverage with a consumer-first mindset by understanding your consumers' purchasing decisions, ensuring our clients always win.

Job Title: Account Manager/Senior Account Manager

Location: Holborn, London

Hybrid: Monday, Tuesday, and Thursday office attendance expected

Overview:

We are looking for a proactive and enthusiastic Account Manager/Senior Account Manager to join our fast-paced, dynamic team. This role is ideal for someone with a strong interest in beauty, wellness, and OTC healthcare who thrives on building media relationships, delivering exceptional client service, and supporting integrated campaigns. You’ll be a collaborative team player with a personable approach and a desire to grow within the industry. You’ll be expected to bring enthusiasm, initiative, and some existing media and influencer contacts, while demonstrating a willingness to develop and learn.

Key Responsibilities

Client Support & Communication

• Partner closely with senior team members to nurture strong, proactive client relationships across beauty, skincare, and wellness accounts.
• Lead day-to-day client communications, including regular calls and meetings, managing critical paths, and ensuring deliverables align with agreed RTBs (Reasons to Believe) and KPIs.
• Act as a key point of contact for clients, offering strategic input and flagging emerging opportunities or challenges.
• Stay up to date with client activities, competitor landscape, and wider industry trends to help shape proactive recommendations.
• Assist in the development of strategic comms plans, presentations, and quarterly reviews.
• Build and maintain strong relationships with beauty and health journalists, content creators, and influencers – nurturing contacts that lead to meaningful coverage.
• Lead on drafting and distributing press releases, media alerts, influencer briefs, and targeted pitching.
• Secure consistent media placements and influencer collaborations across traditional and digital channels.
• Monitor and evaluate coverage, flagging hero placements and learnings to the team and clients.

Campaign & Project Management

• Support the planning, execution, and optimisation of integrated PR and influencer campaigns.
• Own logistical elements of activations – from sampling, seeding, and mailers to event coordination and ambassador partnerships.
• Manage timelines and workflow across internal teams, partners, and suppliers to ensure smooth delivery and high standards.
• Track budgets, liaise with vendors, and ensure all activity remains within scope.

Content & Reporting

• Prepare clear, insightful campaign reports showcasing media results, influencer content, KPIs, and earned value.
• Gather insights to inform recommendations, optimise future activity, and add strategic value for clients.
• Contribute creative concepts and trend-led thinking to campaign brainstorms, new business decks, and thought leadership opportunities.
• Support in the creation of engaging press materials, brand narratives, and client documents.

The Ideal Candidate

• A confident, proactive communicator who thrives in a client-facing role and is passionate about storytelling in the beauty, skincare, and wellness space.
• Brings a blend of creativity and commercial acumen – able to spot trends, think strategically, and deliver bold yet brand-aligned campaigns.
• Organised, detail-oriented, and thrives in a fast-paced, deadline-driven environment.
• A team player who brings energy, ideas, and a solutions-first mindset to collaboration.
• Has a growing network of relevant media and influencer contacts, or shows a clear ability to cultivate them.
• Demonstrates a genuine interest in consumer health and beauty communications, and wants to go beyond traditional PR – offering clients fresh thinking and integrated campaign strategies.

Qualifications & Experience

• 4+ years’ experience in PR and communications, ideally within a fast-paced agency environment.
• Proven track record in beauty and wellness PR is essential; experience in OTC healthcare is a strong advantage.
• Demonstrated ability to manage and execute successful influencer and VIP engagement campaigns, from seeding to activation.
• Confident in using media monitoring and reporting tools (e.g., Gorkana, CoverageBook, Meltwater) and social platforms to track performance and uncover insights.
• Experience planning and delivering survey-led campaigns, including consumer insights, data storytelling, and media sell-in.
• Familiarity with organising and managing radio days or similar broadcast media opportunities to amplify campaign reach.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Public Relations and Communications Services

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