Account Executive - SME

Story Terrace Inc.; Greater London; Hybrid; GBP 40,000 - 68,000; Full time

Benefits offered by this job

Hybrid working (central London)

Generous commission plan

Private medical insurance

Enhanced pension

Sick pay

Life assurance

EV salary sacrifice

Cycle to work

25 days leave + birthday off

Yotiversary days

Parental leave

Wellbeing support

Development budget

Job summary

Yoti, a digital identity and biometrics leader, is expanding its Sales team in London. You will engage clients, demonstrate our products, and manage deals from prospecting to close while identifying upsell opportunities within your portfolio.

You will join a collaborative, high-performing team focused on transforming identity verification for businesses. A hybrid work model and clear commission targets support your growth.

Qualifications

• 1–2 years of SaaS sales or lead generation experience.
• Passion for new technology and applying it to real world problems.
• Capable of selling up to £5,000 annual contract value in a high-velocity environment and exceeding targets of £50,000 in recurring revenue.

Responsibilities

• Demonstrate products to clients, prospects & partners.
• Manage full sales process from prospecting to close; identify upsell opportunities after sale.
• Rely on in-bound lead generation for deal flow.
• Apply Yoti sales methodology and provide feedback to management on learnings.
• Keep CRM updated with contacts, accounts and opportunities.
• Travel to meet clients, prospects and partners as needed.

Skills

SaaS sales

Lead generation

Account management

Communication

Tools

CRM software

Job description

Who we are

Born in 2014, Yoti is a digital identity and biometric technology company that makes it safer for people to prove who they are. The Yoti app was designed with privacy at its core, giving people a secure way to prove their identity and share third-party credentials with organisations and other people.

Today, we have over twenty million app downloads around the world. We’ve expanded our offering to a suite of business solutions that span identity verification, age verification and estimation, e-signing, AI anti-spoofing technologies and we continue to think of innovative new offerings.

From day one, we’ve been working to fix an outdated identity system. This is not a journey we make on our own but with policy advisors, think tanks, researchers, academics, humanitarian bodies, our users and everyday people. We are committed to solving identity problems through grassroots research and social purpose initiatives.

Our dedication to our mission and our team is why Yoti was proudly named one of the Sunday Times Best Places to Work 2026 in the UK.

More about this Team and Project

The Yoti Sales team is responsible for meeting our quarterly and annual revenue targets through building and maintaining effective, engaging relationships with our clients.

By understanding how Yoti’s products can help our clients and efficiently translating those needs into tangible solutions you will be able to build a credible, consistent pipeline of new deals.

• To support our sales objectives you will be comfortable with demonstrating our products to our clients, prospects & partners.
• You will manage the full sales process from prospecting through to a successful close, managing both internal and external communication. After the initial sale you will be responsible for identifying incremental upsell opportunities within your client base.
• The majority of deal flow for the SME Account Executives will be sourced through in-bound lead generation
• You will apply the Yoti sales methodology and/or playbooks to your sales processes and feedback to the management team on learnings or areas of improvement.
• The sales team are accountable for ensuring that our CRM is constantly updated with accurate information relating to contacts, accounts and opportunities
• As a client facing team you will need to travel as needed to meet with clients, prospect and partners

Your experience

• At least 1-2 years of SaaS sales or lead generation experience
• A passion for new technology and applying it to real world problems
• Previously sold or be capable of selling deals with a value of up to £5,000 annual contract value in a high velocity environment and exceeding quarterly sales targets of at least £50,000 in incremental recurring revenue
• An understanding of how to help clients understand legal, ESG or similar regulatory obligations
• Working as part of a collaborative and high performing team you will be an excellent communicator who can quickly comprehend complex technical issues and translate them into simple solutions
• We are looking for a capable, credible & trusted individual who wants to make an impact in a growing business

Interview Process

Stage 1 - Call with a Talent Acquisition team member (30 minutes)

Stage 2 - Call with CSO (45 minutes)

Stage 3 - Panel Interview with CSO, Alex Lafferty and Sam Gash (1 hour)

What’s in it for you?

Flexibility & Balance

• Hybrid Working: Enjoy the best of both worlds with a blend of home working and time spent in our central London, dog-friendly office.
• Core Working Hours: We focus on outputs, not clock-watching. Our core hours support the flexibility you need for a genuine work-life balance.
• Work from Anywhere: Want a change of scenery? Take advantage of our policy to work remotely from abroad for short periods.

Health & Financial Peace of Mind

• Generous Commission Plan
• Share Options and Internal Share Market
• Comprehensive Health Cover: Private medical insurance that includes full dental and optical care via Aviva.
• Enhanced Pension: After three years of service, we offer to enhance your employer pension contributions to help you secure your future.
• Enhanced Sick Pay: You’ll have eight days of Sick Pay each calendar year, for both mental and physical health issues.
• Life Assurance: Peace of mind for you and your loved ones with our company-funded life assurance policy.
• Electric Vehicle Salary Sacrifice Scheme: Drive a brand-new electric vehicle and save up on lease costs by paying directly from your gross, pre-tax salary.
• Cycle to Work Scheme: Save money on a brand-new bike, e-bike, or safety equipment through tax-free salary deductions.

Leave and Wellbeing

• Generous Annual Leave: 25 days holiday as standard, plus your Birthday Off to celebrate properly.
• \"Yotiversary\" Days: Loyalty rewarded - earn up to three additional paid days off based on your length of service.
• Enhanced Parental Leave: We support growing families with up to six months’ fully paid maternity leave, 2 weeks of paid paternity leave plus a further four weeks of enhanced flexibility and time off, and enhanced parental provisions. Feel free to ask for more details!
• Wellbeing Support: Access to trained, in-house Mental Health First Aiders whenever you need a confidential chat, plus a fully comprehensive Employee Assistant Program.

Growth and Giving Back

• Personal Development Budget: A dedicated, individual training budget to spend on your professional growth, plus quarterly YOTI Afternoons dedicated entirely to your professional development.
• “Selfie Time\