Account Executive - Field Sales (Wales)

Flipdish; United Kingdom; Remote; GBP 60,000 - 80,000; Full time

Job summary

A growing technology company in the United Kingdom is seeking a driven Field Sales Account Executive to expand their presence in the restaurant sector. You will manage the full sales cycle, from prospecting to closing, utilizing consultative selling techniques to build strong relationships. Ideal candidates will have over 2 years of experience in sales and be comfortable using CRM tools. This role offers significant opportunities for career growth and a competitive salary.

Benefits

25 Days Holiday

Healthcare Coverage

Team Meet-Ups

Qualifications

• 2+ years’ experience in a sales or business development role.
• Proven success managing a pipeline and exceeding targets.
• Comfortable with consultative selling.

Responsibilities

• Own the full sales cycle from outreach to closing.
• Nurture a pipeline of high-quality leads.
• Run face-to-face meetings tailored to client needs.
• Listen and advise based on client pain points.
• Engage with multiple stakeholders for complex deals.
• Collaborate with other departments for onboarding.
• Track performance through CRM.

Skills

Sales experience

Relationship building

Consultative selling

CRM tool usage

Organizational skills

Tools

HubSpot

Salesforce

Pipedrive

Job description

About this role

We’re looking for a driven and commercially-minded Field Sales Account Executive to join our fast-growing sales team. You’ll play a crucial role in expanding Flipdish’s presence in your territory, acting as the face of our brand and a trusted advisor to prospective clients.

This is a hands‑on, consultative role that combines pipeline ownership with in‑person relationship building. You’ll meet restaurant owners, hospitality groups, and franchise operators to understand their challenges, introduce Flipdish’s technology, and help them modernise how they operate and grow.

You’ll be responsible for managing the entire sales process – from first contact to signed contract – with a strong focus on closing new business. This is a fantastic opportunity for someone with a passion for tech and hospitality who thrives in a fast‑paced, field‑based environment.

What you’ll do

• Own the full sales cycle – from prospecting and initial outreach through to proposal, negotiation and close. You’ll be expected to independently drive deals forward with pace and professionalism.
• Nurture a pipeline of high‑quality leads, ensuring consistent activity across calls, meetings, and follow‑ups. You’ll be proactive in chasing warm leads and building your own territory from scratch where needed.
• Run compelling face‑to‑face meetings with potential clients, adapting your pitch based on their business size, needs and goals. You’ll make Flipdish’s value tangible through tailored demonstrations and strong commercial rationale.
• Listen, diagnose, advise – you’ll uncover pain points and build consultative business cases to show how Flipdish can drive better outcomes for restaurants, takeaways, food trucks and chains alike.
• Navigate complex deals by engaging with multiple stakeholders, overcoming objections, and finding the right commercial structure for each customer.
• Collaborate cross‑functionally with Product, Marketing and Customer Success to feedback on client needs and support a smooth onboarding once a deal is signed.
• Track your performance through our CRM, maintaining clean and accurate data to help with forecasting and pipeline reviews.

What we’re looking for

• 2+ years’ experience in a sales or business development role, ideally in a field sales or territory management capacity.
• Proven success managing your own pipeline and consistently hitting or exceeding targets.
• A confident and articulate communicator, with the ability to quickly build rapport and credibility in person and over the phone.
• Comfortable with consultative selling – you know how to ask the right questions, listen actively, and link product features to business outcomes.
• Self‑motivated and organised – able to plan your territory, schedule meetings, and follow up diligently without needing constant direction.
• Commercially savvy – able to build strong business cases and confidently discuss pricing, ROI, and contract terms.
• Tech‑curious – you don’t need to be a developer, but you should be interested in how technology can improve real‑world problems.
• Experience using CRM tools (e.g. HubSpot, Salesforce, Pipedrive) to track sales activity and report on pipeline progress.

What you get

We’re a growing startup and we understand that amazing incentives will attract amazing talent. Alongside a competitive salary, we offer unparalleled opportunities for career growth. If you’re smart, ambitious, and hard‑working, we’ll do whatever it takes to make you a Flipdisher!

Incentives

• 25 Days Holiday: Enjoy 25 days of holidays per year plus plenty of company get‑togethers!
• Healthcare Coverage: Comprehensive healthcare coverage for UK, Ireland, and US‑based employees.
• Team Meet‑Ups: Regular social events and team meet‑ups.

We go to great lengths to understand our customers (check out our C‑suite on work experience). We’re food industry natives. We’ve worked in busy kitchens and run busy restaurant franchises. We don’t just help our customers deal with real life problems, we give them a way of competing with the big chains, growing on their own terms, and falling back in love with what they do.