Account Executive

GoodFit Limited; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Private healthcare insurance

Gym access

Quarterly UK off-sites

Job summary

GoodFit Ltd. in London is seeking an Account Executive to close new business and help define how we sell.

You’ll be our third AE, working with our CRO and Sales Manager on inbound and outbound opportunities across our core market. This is an early-stage environment where pragmatism matters; you’ll shape the go-to-market approach, build a scalable pipeline, and develop the commercial story that resonates with prospects.

Qualifications

• Startup or early-stage experience in a fast-moving environment.
• Proven closing experience as a full-cycle AE for at least two years.
• Demonstrates progression and ambition beyond tenure.
• Translates product capability into commercial outcomes and pipeline value.
• Shows curiosity about the market, positioning, and AI in B2B go-to-market.
• Self-directed learner with clear growth focus.
• Collaborates effectively with internal stakeholders to win deals.

Responsibilities

• Run a full sales cycle from outbound prospecting through demo, negotiation and close.
• Collaborate with CRO and Sales Manager on pipeline strategy and forecast.
• Partner with Solutions team on technical discovery, demos, and PoC with prospects.
• Contribute to playbook-building and share learnings with the team.
• Provide market insights to product and marketing based on prospects interactions.

Skills

Startup background

Closing experience

Progression mindset

Commercial focus

Market curiosity

Self-directed learning

Collaboration

Job description

What We Do

Today most companies are reliant on their sales reps to find leads. The challenge? Reps struggle to find great prospects. Worse, they waste huge amounts of time disqualifying leads they can't sell to. This is a poor experience for reps, an inefficient use of their skills and a sunk cost for the business.

GoodFit helps companies identify their leads programmatically and build a dataset based on their unique requirements. We only source the accounts that meet the company's qualification criteria and enrich them with the most useful data points. With the company's market mapped, they can more efficiently distribute & prioritize leads, while delivering compelling messaging based on their prospects’ needs.

About the Role

We're hiring an Account Executive to close new business and help define how we sell. You'll be our third dedicated AE, working closely with our CRO and Sales Manager on inbound and outbound opportunities across our core market. This is a full-cycle role, from first conversation to signed contract.

This is an early-stage environment. We don't have a polished playbook for every scenario, and we won't pretend otherwise. What we do have: a strong ICP, warm inbound and outbound demand, a leadership team that has scaled revenue orgs to $100M+ ARR, and a genuine opportunity to shape how we go to market. People who do well here tend to be commercially wired enough that a full pipeline is its own motivation.

What You'll Do

• Run a full sales cycle, from outbound prospecting and inbound qualification through to demo, commercial negotiation and close
• Work closely with the CRO and Sales Manager on pipeline strategy, deal progression and forecast accuracy
• Partner with our Solutions team on technical discovery, running Demos and proof-of-concept work with prospects
• Contribute to playbook-building, documenting what works and help the team get sharper
• Feed market insights back into product and marketing, close contact with prospects gives you a real view on positioning, objections and competitive dynamics

We'd Love to Hear From You If You Have

• Startup or early-stage background - you've worked in a fast moving, scale-up environment with limited process, resource constraints and real ambiguity, and you've thrived in it
• Closing experience - you've held a full-cycle AE or equivalent closing role for at least two years
• Tenure that makes sense, progression matters to us and we're looking for people who are moving forward, rather than accumulating tenure
• Commercial sharpness: you translate product capability into commercial outcomes without being prompted and you think about pipeline in terms of business impact
• Curiosity: you've researched us properly before any conversation and your questions reflect an understanding of our market, our positioning, and where AI is reshaping B2B go-to-market
• Self-directed learning: you have a cadence and are passionate about your own growth and development. You can talk specifically about how you're developing and where you're focusing.
• Strong collaboration skills: you understand that winning is a "team effort" and are able to communicate and align with internal stakeholders to achieve a positive outcome.

Why Join Us?

• Work closely with a leadership team that has built and scaled multiple revenue teams to $100M+ ARR (you'll learn more in 12 months than most do in 5 years)

• Quarterly off-sites in the UK (past trips: Oxford, Bath)
• Top-tier equipment & Shoreditch HQ
• Private healthcare insurance
• Gym access, monthly team events & more

Hiring Process

• Introductory call with the hiring team: mutual intros and overview of the role (30 mins)
• Deep-dive interview with the CRO: experience, motivation, and role alignment (30 mins)
• Take-home task review interview: presentation and discussion of the approach (60 mins)
• Team meet-and-greet: informal conversation with future team-mates (30 mins)

Inclusion at GoodFit Ltd.

GoodFit Ltd. is an equal opportunity employer and we strongly encourage people of all ages, colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, people with disabilities, and neurodivergent people to apply. We're happy to make any reasonable adjustments that will help you feel more confident throughout the process, please don't hesitate to let us know how we can help.

Research shows that some candidates, particularly women and people from underrepresented groups, may hesitate to apply if they don't meet every listed qualification. If this role excites you, we encourage you to apply even if your experience doesn't align perfectly.