Account Based Marketing Manager- EMEA

Siemens; Greater London; Hybrid; GBP 60,000 - 65,000; Full time

Benefits offered by this job

Health and wellness benefits

Job summary

Siemens Software is hiring a Regional ABM Manager for EMEA to drive regional execution of global ABM strategies, tailoring messaging and campaigns to local markets while aligning with Sales, CSM, and Product Marketing.

You will develop creative account-based campaigns, partner with Sales, and localize programs for GDPR-compliant regional deployment across Europe, Middle East, and Africa. The role emphasizes data-driven optimization and cross-functional leadership.

Qualifications

• Experience in B2B marketing and ABM strategies.
• Understanding regional business practices and buying behaviors.
• Proven track record in creative account engagement programs.
• Experience partnering with Sales and Customer Success teams.
• Strong understanding of enterprise buying groups.
• Experience with marketing tech such as Salesforce and web personalization.
• Ability to manage multiple stakeholders across countries/time zones.
• GDPR and privacy considerations in European marketing.

Responsibilities

• Execute regional ABM strategies adapting global programs to regional priorities and feedback.
• Develop innovative account engagement campaigns and experiences across channels.
• Partner with Sales and BDR to identify priority accounts and align marketing with outbound motions.
• Localize campaigns for EMEA markets while maintaining global consistency.
• Coordinate multi-channel ABM programs across digital, events, paid media, and executive engagement.
• Measure engagement, meetings, pipeline progression, and program performance.

Skills

B2B marketing

ABM marketing

Field marketing

Enterprise marketing

Demand generation

Marketing tech

Salesforce

Web personalization

Cross-functional collab

Project management

GDPR knowledge

AI in marketing

Tools

Demandbase

Qualified

Salesforce

Marketing automation

Web personalization

Job description

About the Role:

As the Regional Account-Based Marketing (ABM) Manager for EMEA, you will play a key role in bringing Mendix's global ABM strategy to life across the Europe, Middle East, and Africa region. You'll partner closely with regional Sales, BDR, Customer Success, and Marketing teams to implement high-impact 1:1 and 1:few ABM programs that reflect the outstanding dynamics of EMEA markets and accelerate account progression.

While aligned to a global ABM strategy, you will be responsible for regional execution, adapting messaging, campaigns, events, and experiences to meet local market needs while maintaining global consistency.

This is a phenomenal opportunity for a creative, strategic marketer who understands the diverse EMEA landscape and enjoys developing innovative account-based programs that move enterprise opportunities forward.

Responsibilities:

Drive Regional ABM Execution

Execute global 1:1 and 1:few ABM strategies the EMEA region, adapting programs to regional priorities, customer needs, and market dynamics. Serve as the voice of the region within the global organization, providing market insights, identifying regional opportunities, and helping evolve global programs based on local customer and sales feedback.

Build Creative Account Engagement Programs

Develop innovative account-based campaigns and experiences that help progress strategic opportunities through the sales cycle, including executive engagement, workshops, direct mail, field experiences, customer events, and digital programs.

Partner with Sales Teams

Work closely with Sales and BDR teams to identify priority accounts, develop account engagement strategies, and align marketing programs with outbound sales motions that drive meetings, pipeline, and opportunity progression.

Localize Global Programs

Partner with global ABM, Product Marketing, Digital, and Content teams to localize campaigns, messaging, and content for EMEA markets while ensuring consistency with global strategy. Account for varying languages, cultures, regulations, and buying behaviors across EMEA countries.

Deliver Coordinated Campaigns

Coordinate multi-channel ABM programs across digital, outbound, events, paid media, web personalization, and executive engagement to reach technical, business, and executive customers across the buying group.

Leverage ABM Technology

Work with platforms such as Demandbase, Qualified, CRM, and marketing automation tools to implement personalized campaigns and measure account engagement. Provide input on EMEA-specific technology, data, and process requirements to ensure regional success in ABM execution.

Measure & Optimize Performance

Monitor account engagement, meetings, pipeline progression, and campaign performance. Use data, sales feedback, and regional insights to continuously improve programs.

About You:

• Demonstrated ability in B2B marketing, with experience in Account-Based Marketing, Field Marketing, Enterprise Marketing, or Demand Generation.
• Experience developing and driving marketing programs, with a strong understanding of regional business practices, cultural nuances, and buying behaviors.
• Consistent record developing creative account engagement programs that help advance enterprise opportunities through the sales cycle.
• Experience partnering closely with Sales and Customer Success teams to execute coordinated account strategies.
• Strong understanding of enterprise buying groups.
• Experience accomplishing integrated marketing campaigns across digital, events, outbound, and executive engagement programs.
• Proven experience with marketing technologies such as Demandbase, Qualified, Salesforce, marketing automation platforms, and web personalization tools.
• Strong project management skills with the ability to handle multiple stakeholders across countries, languages, and time zones.
• Data-driven mentality, using campaign and account insights to optimize performance and improve account progression.
• Understanding of regional regulatory considerations, including GDPR and other privacy requirements impacting marketing execution across EMEA.
• Curious about AI and emerging marketing technologies, with an interest in applying them to improve personalization, account research, and campaign execution.

Why Us?

At Siemens Software, flexibility is how we work-hybrid by default, built on trust and autonomy. Together, 30,000 people across more than 200 countries build technology that shapes the real world. You'll grow through real projects, strong technical peers, and global mobility, backed by the scale and benefits of an industrial software leader. We're committed to equality and inclusion, and we hire based on merit, skills, and impact. Bring your curiosity and creativity and help us shape tomorrow!

Our Commitment to Equity and Inclusion in our Diverse Global Workforce

We value your unique identity and perspective. We are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society, while ensuring that we attract the best talent based on qualifications, skills, and experiences. We welcome you to bring your authentic self and transform the everyday with us.

Compensation & Benefits

The salary range for this position is £60,000- £65,000 annually and this role is eligible to earn incentive compensation. The actual compensation offered is based on the successful candidate's job-related skills, experience, and relevant education/training. Siemens offers health and wellness benefits to employees; you can access the benefits available in your country via the link: https://jobs.sw.siemens.com/benefits/

Siemens Software. Transform the Everyday.

#TeamSiemens #TransformTheEveryday #LI-Remote #SWSaas

Job Family : Global Marketing