Accessories Brand Lead: Strategy, Growth & Launch

1000 Brompton Bicycle Ltd; Greenford; On-site; GBP 90,000 - 120,000; Full time

Job summary

Brompton Bicycle is seeking a Brand Lead for Accessories to own the category's marketing strategy from global planning to local execution. You will connect category, product and brand priorities with Centres of Excellence, driving demand, conversion and attachment across channels.

You will lead lifecycle marketing, campaigns, launch readiness and cross-functional collaboration with regional teams to ensure consistent brand storytelling and performance against plans.

Qualifications

• Translate strategy, product roadmap and consumer insight into an integrated global marketing plan.
• Define audience, jobs-to-be-done and value propositions for the range.
• Lead marketing across brand, digital, CRM, retail and partner touchpoints.

Responsibilities

• Own global campaign and product launch briefs with clear objectives and budgets.
• Lead go-to-market planning from development through post-launch optimization.
• Oversee local adaptation with regional teams while preserving strategic intent.
• Develop lifecycle marketing to move customers from bike purchase to accessory attachment.
• Shape product presentation and content across owned and partner channels.
• Support sell-through, promotions and lifecycle initiatives.

Skills

Brand strategy

Category leadership

Integrated marketing

Lifecycle marketing

Cross-functional collaboration

Tools

CRM systems

E-commerce platforms

Job description

Brompton Bicycle is seeking a Brand Lead for Accessories to own the category's marketing strategy from global planning to local execution. You will connect category, product and brand priorities with Centres of Excellence, driving demand, conversion and attachment across channels.

You will lead lifecycle marketing, campaigns, launch readiness and cross-functional collaboration with regional teams to ensure consistent brand storytelling and performance against plans.