Global Content & Storytelling Lead

1000 Brompton Bicycle Ltd; Greenford; On-site; GBP 70,000 - 90,000; Full time

Job summary

Brompton Bicycle is seeking an experienced Global Content Manager to lead the brand’s global content strategy, narrative and copy function. You’ll shape stories across websites, product launches, CRM, retail, social and partnerships, ensuring a distinctive, on-brand voice worldwide.

Reporting to the Global Head of Brand, you will translate Life Unfolded positioning into messaging frameworks, guide editors and build scalable content systems to accelerate growth and maintain quality at scale.

Qualifications

• Proven track record leading global content programs.
• Strong editorial judgment and storytelling across channels.
• Ability to translate brand strategy into editorial narratives and content pillars.

Responsibilities

• Define and own Brompton's global content strategy and narrative across customer touchpoints.
• Lead tone of voice, copy standards and editorial guidelines for consistency and pace.
• Plan and manage editorial roadmap, briefs, briefs, and commissioning with cross‑functional partners.
• Own website editorial strategy and ensure content supports discovery, consideration and purchase.
• Define content governance, quality standards and AI usage with scalable tools and templates.
• Collaborate with regional teams to maintain global relevance with local nuance.
• Measure content impact with a framework spanning engagement, reach and conversion.
• Lead and develop a small editorial team and manage content budgets and timelines.

Skills

Editorial leadership

Content strategy

Copywriting

Brand storytelling

SEO & discovery

Team management

Job description

Brompton Bicycle is seeking an experienced Global Content Manager to lead the brand’s global content strategy, narrative and copy function. You’ll shape stories across websites, product launches, CRM, retail, social and partnerships, ensuring a distinctive, on-brand voice worldwide.

Reporting to the Global Head of Brand, you will translate Life Unfolded positioning into messaging frameworks, guide editors and build scalable content systems to accelerate growth and maintain quality at scale.