Global Content Architect & Narrative Lead

Brompton Bicycle Limited; Greenford; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

Brompton Bicycle Limited is seeking a Global Content Manager to lead our content strategy, editorial direction and copy across global touchpoints. You will translate brand strategy into compelling stories, messaging frameworks and editorial experiences for websites, CRM, social channels and product launches.

You will own the editorial roadmap, guide writers and agencies, and shape how our voice scales worldwide, balancing brand priorities with local relevance and AI-enabled discovery.

Responsibilities

• Own the overarching global content strategy and brand storytelling across touchpoints.
• Champion Brompton's tone of voice and editorial standards across channels.
• Develop and maintain the editorial roadmap, briefs and commissioning plans.
• Lead the content production workflow from commissioning to publication.
• Own the website editorial strategy and align editorial with the customer journey.
• Define content principles, workflows and AI guidelines for quality and originality.
• Collaborate with regional teams to ensure local relevance while protecting global voice.
• Use audience insights and data to identify opportunities and measure content impact.

Job description

Brompton Bicycle Limited is seeking a Global Content Manager to lead our content strategy, editorial direction and copy across global touchpoints. You will translate brand strategy into compelling stories, messaging frameworks and editorial experiences for websites, CRM, social channels and product launches.

You will own the editorial roadmap, guide writers and agencies, and shape how our voice scales worldwide, balancing brand priorities with local relevance and AI-enabled discovery.