Academic Portfolio Marketing Manager

UK Management College; Manchester; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player in education is seeking an Academic Portfolio Marketing Manager to enhance its marketing strategies and student recruitment efforts. This role involves managing complex marketing campaigns and collaborating with various departments to ensure alignment with academic goals. The ideal candidate will possess strong leadership and data analysis skills, enabling them to drive impactful marketing initiatives. If you are passionate about education and have a knack for strategic marketing, this position offers a unique opportunity to make a difference in students' lives and contribute to a vibrant educational environment.

Qualifications

• Experience in managing complex marketing campaigns in Higher Education.
• Strong data analysis and reporting skills are essential.

Responsibilities

• Develop and evaluate marketing campaigns for the college's course portfolio.
• Collaborate with various teams to enhance student recruitment strategies.

Skills

Marketing Campaign Management

Data Analysis

Leadership

Communication Skills

Graphic Design

Education

Bachelor's Degree in Marketing or related field

Job description

Company Description

UK Management College, located in Manchester, Derby and Newcastle, is dedicated to providing quality education through distance learning to a diverse student population. Graduates are equipped with the skills needed to succeed in the workforce and make positive contributions to society. The college offers a vibrant campus culture and innovative learning environment.

Position Overview

UK Management College is looking for an Academic Portfolio Marketing Manager to join the Marketing Department. Working collaboratively across Marketing, Operations, Recruitment teams, Academic Course Leaders and the Executive Board, the role is responsible for the ongoing development, enhancement, analysis and evaluation of the marketing campaigns that promote the UKMC's course portfolio and recruit a wider range of students.

The Academic Portfolio Marketing Manager works across the full student lifecycle from initial enquiry, through to application, conversion and enrolment and in future with the Alumni Services. They will regularly undertake data analysis and evaluation to inform strategic decisions. With the Marketing Team, the role will be responsible for the coordination and alignment of strategic subject level marketing plans and the delivery of multi-channel campaigns (including Open Days, Induction weeks, School visits, Physical and digital student recruitment campaigns that align with UKMC recruitment KPIs). Using personalisation and automation at the heart of operations, they will help step-change the efficiency and impact of our portfolio marketing. This will involve understanding the requirements of internal and external stakeholders and driving forward collaborative approaches to marketing.

What you'll need to be successful in this role:

1. Previous experience managing complex marketing campaigns in a Higher Education setting
2. Demonstrable knowledge of managing a marketing team and external stakeholders
3. Knowledge of aligning marketing strategies with an academic portfolio
4. Strong data analysis, interpretation and reporting skills
5. Strong leadership and communication skills
6. Some desirable experience in Graphic Design for marketing leaflets and handbooks
7. Ability to lead in an experimental and data-driven digital marketing environment

Job Types: Full-time, Permanent

Pay: Competitive

Schedule: Monday to Friday

Work Location: In person at our Manchester campuses with occasional work on other UKMC campuses