ABM Insights & Campaign Strategist

Veolia Group; Cannock; Hybrid; GBP 27,000 - 33,000; Full time

Benefits offered by this job

Leave 25 days

Pension plan

Discounts

Wellbeing resources

Volunteer day

Training & development

Financial wellbeing support

Job summary

Veolia Group is seeking an Account Based Marketing Market Research Executive for a hybrid role based in Cannock. You will support the ABM strategy, conduct high-value account research, develop stakeholder maps and prepare insights to drive multi-channel campaigns.

The role offers a £30,000 base salary (dependant on experience) plus bonus and Veolia benefits, 25 days' leave, pension, health resources and ongoing training.

Qualifications

• Marketing experience in B2B essential.
• Cross-functional collaboration experience essential.
• Integrated marketing experience essential.
• Market research and competitive analysis essential.
• Research methodology and insights generation essential.
• Stakeholder mapping essential.
• Salesforce & Marketing Cloud experience desirable.
• Brand marketing experience desirable.

Responsibilities

• Support the ABM Manager in delivering the ABM strategy.
• Research high-value target accounts and stakeholders.
• Develop persona maps and insights reports for key accounts.
• Prepare strategic recommendations for campaigns.
• Collaborate with teams to align messaging and channels.
• Support multi-channel ABM campaigns using marketing tech.
• Ensure GDPR compliant data usage for campaigns.

Skills

Marketing experience

Cross-functional working

Integrated marketing

Market Research

Market intelligence

Research methodology

Stakeholder mapping

Salesforce & Marketing Cloud

Tools

Salesforce & Marketing Cloud

Job description

Veolia Group is seeking an Account Based Marketing Market Research Executive for a hybrid role based in Cannock. You will support the ABM strategy, conduct high-value account research, develop stakeholder maps and prepare insights to drive multi-channel campaigns.

The role offers a £30,000 base salary (dependant on experience) plus bonus and Veolia benefits, 25 days' leave, pension, health resources and ongoing training.