Web Analytics Specialist

Odixcity Consulting; La Réunion; Sur place; EUR 42 000 - 62 000; Plein temps

Résumé du poste

Odixcity Consulting is seeking a detail-oriented Web Analytics Specialist to drive strategic decision-making through data. You will implement tracking, analyze user behavior, and create actionable reports to optimize website performance, marketing campaigns, and conversion rates.

The role requires transforming complex data into clear insights with strong self-motivation in a fast-paced environment. You will work closely with marketing and development teams to enhance ROI and conversion rates.

Qualifications

• 3–5 years of hands-on web analytics or digital marketing analytics.
• Expert proficiency with GA4 and GTM; SQL or data visualization skills are a plus.
• Strong ability to interpret data, identify trends, and create data-driven narratives.

Responsabilités

• Configure and maintain analytics platforms (GA4, GTM) for accurate data collection.
• Analyze web traffic, user behavior, and funnels to identify optimizations.
• Develop dashboards and reports (Looker Studio/Data Studio, Tableau) to track KPIs.
• Collaborate with marketing and development to design A/B and multivariate tests.
• Audit tracking implementations to detect data gaps or issues.
• Provide actionable recommendations to improve ROI and marketing effectiveness.

Connaissances

Data analysis

Data storytelling

Attention to detail

Time management

Outils

GA4

Google Tag Manager

Looker Studio

Data Studio

Tableau

SQL

Description du poste

Job Summary

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We are seeking a detail-oriented, data-driven Web Analytics Specialist to join our team and help drive strategic decision-making through data. You will be responsible for implementing tracking, analyzing user behavior, and creating actionable reports to optimize our website performance, marketing campaigns, and conversion rates. The ideal candidate thrives on transforming complex data into clear insights and is highly self-motivated.

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Job Responsibilities

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• Configure and maintain analytics platforms such as Google Analytics 4, Adobe Analytics and tag management systems like Google Tag Manager to ensure accurate, granular data collection.
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• Analyze web traffic patterns, user behavior, and conversion funnels to identify optimization opportunities.
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• Develop and manage customized, easy-to-understand dashboards and reports (e.g., Looker Studio/Data Studio, Tableau) to track KPIs for stakeholders.
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• Collaborate with marketing and development teams to design and execute A/B and multivariate tests to improve user experience and increase conversion rates.
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• Regularly audit tracking implementations to detect and debug data gaps or issues.
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• Provide proactive, actionable recommendations based on data findings to improve digital marketing effectiveness and ROI.
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Job Requirements

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• Must have 3-5 years of hands-on experience in web analytics, data analysis, or digital marketing analytics.
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• Expert proficiency with Google Analytics 4 (GA4) and Google Tag Manager (GTM). Experience with SQL or data visualization tools (Looker Studio) is a plus.
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• Strong ability to interpret data, identify trends, and create data-driven narratives.
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• Basic knowledge of HTML/Javascript is highly preferred for tag implementation.
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• A stable, high-speed, and reliable internet connection is required and strong back-up internet supply.
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• Must possess exceptional attention to detail, and ability to meet deadlines in a fast-paced environment.
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