Web Analytics Strategist: Optimize Funnels & ROI

Stellantis; Poissy; Sur place; EUR 48 000 - 72 000; Plein temps

Résumé du poste

Stellantis is seeking a Web Analyst to maximize marketing effectiveness, customer acquisition, and conversion across the full customer lifecycle. You will partner with Marketing, Media, CRM, Brand, and Commercial teams to transform complex data into actionable insights that drive performance.

The role emphasizes monitoring funnel performance, running A/B tests, ensuring data quality, and influencing decisions with clear storytelling. Proficiency in Power BI, GA4, and CRM analytics is required.

Qualifications

• 5+ years in Marketing Analytics, Digital Performance, CRM Analytics, or related fields.
• Proven ability to translate data into actionable recommendations.
• Experience with large datasets, performance dashboards, and cross-functional stakeholders.
• Strong knowledge of digital marketing KPIs, funnel performance, and conversion optimization.
• Proficiency with Power BI, GA4, CRM platforms, and analytics tools.

Responsabilités

• Monitor funnel performance across stages from awareness to retention.
• Identify trends, risks, and performance gaps and provide recommendations.
• Translate data into actionable insights to drive business decisions.
• Support forecasting activities and performance reviews.
• Collaborate with Marketing, Media, CRM, Brand, and Commercial teams.

Connaissances

Marketing analytics

Digital performance

Customer journey analytics

Marketing operations

Business intelligence

Outils

Power BI

GA4

CRM platforms

Analytics tools

Description du poste

Stellantis is seeking a Web Analyst to maximize marketing effectiveness, customer acquisition, and conversion across the full customer lifecycle. You will partner with Marketing, Media, CRM, Brand, and Commercial teams to transform complex data into actionable insights that drive performance.

The role emphasizes monitoring funnel performance, running A/B tests, ensuring data quality, and influencing decisions with clear storytelling. Proficiency in Power BI, GA4, and CRM analytics is required.