Web marketing analyst

Stellantis; Poissy; Sur place; EUR 48 000 - 72 000; Plein temps

Résumé du poste

Stellantis is seeking a Web Analyst to maximize marketing effectiveness, customer acquisition, and conversion across the full customer lifecycle. You will partner with Marketing, Media, CRM, Brand, and Commercial teams to transform complex data into actionable insights that drive performance.

The role emphasizes monitoring funnel performance, running A/B tests, ensuring data quality, and influencing decisions with clear storytelling. Proficiency in Power BI, GA4, and CRM analytics is required.

Qualifications

• 5+ years in Marketing Analytics, Digital Performance, CRM Analytics, or related fields.
• Proven ability to translate data into actionable recommendations.
• Experience with large datasets, performance dashboards, and cross-functional stakeholders.
• Strong knowledge of digital marketing KPIs, funnel performance, and conversion optimization.
• Proficiency with Power BI, GA4, CRM platforms, and analytics tools.

Responsabilités

• Monitor funnel performance across stages from awareness to retention.
• Identify trends, risks, and performance gaps and provide recommendations.
• Translate data into actionable insights to drive business decisions.
• Support forecasting activities and performance reviews.
• Collaborate with Marketing, Media, CRM, Brand, and Commercial teams.

Connaissances

Marketing analytics

Digital performance

Customer journey analytics

Marketing operations

Business intelligence

Outils

Power BI

GA4

CRM platforms

Analytics tools

Description du poste

As the automotive industry accelerates its digital transformation, understanding and optimizing the customer journey is critical to driving business growth. We are looking for a Web Analyst to help maximize marketing effectiveness, customer acquisition performance, and conversion across the full customer lifecycle.

In this role, you will act as a key partner to Marketing, Media, CRM, Brand, and Commercial teams, transforming complex data into actionable insights that drive performance and support strategic decision-making at both market and regional level.

Key Responsibilities

Performance & Insights

• Monitor funnel performance across all stages, from awareness to retention.
• Identify trends, opportunities, risks, and performance gaps.
• Translate data into actionable recommendations and business insights.
• Conduct root-cause analyses and deep dives to explain KPI movements.
• Support forecasting activities and performance reviews.

Optimization & Growth

• Partner with Marketing, Media, CRM, and Digital teams to improve funnel performance.
• Design, monitor, and evaluate A/B tests and optimization initiatives.
• Assess campaign effectiveness and customer journey performance.
• Ensure insights and learnings are embedded into future strategies.

Data Governance & Reporting

• Ensure data accuracy, KPI consistency, and reporting excellence.
• Validate data quality and identify measurement issues.
• Promote a single source of truth across performance reporting.

Stakeholder Management

• Collaborate with local and regional stakeholders across Marketing, Sales, CRM, Media, and Data teams.
• Influence decision-making through data-driven recommendations and storytelling.
• Support initiatives focused on improving customer acquisition efficiency and marketing ROI.

Your profile

• 5+ years of experience in Marketing Analytics, Digital Performance, CRM Analytics, Customer Journey Analytics, Marketing Operations, or Business Intelligence.
• Proven ability to translate complex data into business recommendations and measurable performance improvements.
• Experience working with large datasets, performance dashboards, and cross-functional stakeholders in matrix organizations.
• Strong knowledge of digital marketing KPIs, customer funnel performance, and conversion optimization.
• Proficiency with Power BI, GA4, CRM platforms, and analytics tools.

Highly desirable:

• Experience within the automotive, mobility, retail, e-commerce, technology sectors, or a leading media/performance agency.
• Understanding of automotive customer journeys, dealer networks, lead generation ecosystems, or OEM/tier-one environments.

At Stellantis, we assess candidates based on qualifications, merit and business needs. We welcome applications from people of all gender identities, age, ethnicity, nationality, religion, sexual orientation and disability. Diverse teams will allow us to better meet the evolving needs of our customers and care for our future.