VP Growth — AI-Powered Global B2C Scale

Joko USA Inc.; Paris; Hybride; EUR 120 000 - 190 000; Plein temps

Avantages offerts par ce poste

Flexible remote

Work from anywhere

Top-market compensation

Equity for all

AI learning time

Yearly offsite

ClassPass

Résumé du poste

Joko is seeking a VP Growth to own and scale its B2C growth engine end-to-end, spanning acquisition, activation, retention, and reactivation across France, the US, and beyond. You will lead a growing Growth Team, collaborate with Product and Data, and drive profitable, scalable growth leveraging AI and strong data practices.

You will report to the CMO, shape the growth vision, and ensure fast, high-quality delivery while optimizing budget, ROI, and KPI performance.

Qualifications

• 10+ years in growth, performance marketing, or full-funnel B2C growth.
• Deep channel expertise across major platforms (Meta, TikTok, Google, ASA, affiliates).
• Strong operator mindset to translate strategy into execution.
• Highly data-driven with emphasis on experimentation and funnel metrics.
• Hands-on approach to unblock teams and move initiatives forward.
• AI-native mindset to scale operations through automation and models.
• Proven experience hiring and scaling high-performing teams.
• Fluent in French and English, written and spoken.

Responsabilités

• Own and scale Joko’s full-funnel growth engine end-to-end from acquisition to reactivation.
• Manage growth budget and optimize LTV/CAC ratio across channels.
• Identify and activate new growth loops and partnerships.
• Partner with Product, Data, and cross-functional teams on growth roadmap.
• Own measurement, attribution, and incrementality; maintain data foundations.
• Scale AI across growth, automate operations, and improve segmentation.
• Lead and grow the Growth Team (5 people today, expanding).

Connaissances

Full-funnel growth

Growth leadership

Channel mastery

Data-driven

AI-driven

Team leadership

French-English fluency

Budget & ROI focus

Outils

Meta

TikTok

Google

Description du poste

Joko is seeking a VP Growth to own and scale its B2C growth engine end-to-end, spanning acquisition, activation, retention, and reactivation across France, the US, and beyond. You will lead a growing Growth Team, collaborate with Product and Data, and drive profitable, scalable growth leveraging AI and strong data practices.

You will report to the CMO, shape the growth vision, and ensure fast, high-quality delivery while optimizing budget, ROI, and KPI performance.