UA Manager

52 Entertainment; Paris; Sur place; EUR 60 000 - 90 000; Plein temps

Avantages offerts par ce poste

Lunch tickets

Transport reimbursement

Office social life

Boulogne office environment

Résumé du poste

52 Entertainment, a fast-growing gaming company, is seeking a UA manager for its Casual division, Squared. You will own the user acquisition strategy across your app portfolio, launching and optimizing campaigns to drive player growth and ROI.

Join a collaborative team at our Boulogne office near Paris, contributing to data-driven insights and cross-functional decision making. Fluency in French and English is required.

Qualifications

• 5+ years in User Acquisition with proven scale of new games.
• Ability to interpret complex data sets and derive insights.
• Strong communication and presentation skills.
• Balance between strategic planning and day-to-day optimization.
• Curiosity to test, learn and improve; fluent in French and English.

Responsabilités

• Own user acquisition strategy for your portfolio of apps.
• Launch, optimize and analyze campaign performance and player acquisition data.
• Lead optimization across creatives, geo, platform and channels to maximize ROI.
• Collaborate with Product, Data & Creatives to share insights and decisions.
• Be part of the Squared marketing team at headquarter in Paris, Boulogne.

Connaissances

User Acquisition

Campaign Analysis

Data interpretation

Strategic planning

Cross-functional collaboration

Description du poste

52 Entertainment, a fast-growing gaming company is recruiting a UA manager for its Casual division, Squared. If you are a results-driven professional with a strong understanding of the mobile landscape and a passion for gaming, we invite you to join us and contribute to the success our company. Apply today to embark on an exciting journey of driving app growth through effective user acquisition activities.

About the role:

• Own user acquisition strategy across your portfolio of app
• Launch, optimize and analyse campaign performance and player acquisition data, turning insights into clear optimisation decisions.
• Lead the optimisation efforts across creatives, geo, platform, and channel to maximize returns, scale new games and deliver performance
• Collaborate closely with other teams from Product, Data & Creatives to align, share insights & make decisions.
• Part of the Squared marketing team at our headquarter, in Paris, Boulogne.

What we’re looking for

• 5 minimum years of experience in User Acquisition with proven track record of successfully scaling new games
• Analytical mindset with the ability to interpret complex data sets and derive actionable insights
• Excellent communication and presentation skills, with the ability to explain performance insights clearly
• Ability to navigate between both strategic planning and day-to-day execution/optimisation
• Curious and eager to continuously test, learn and improve
• Fluent in French & English

What we offer:

• Lunch tickets (60% company-funded)
• 50% public transport reimbursement
• Social life at the office :Board games, Karaoke, Yoga, Breakfasts, Ping-pong competitions
• Pleasant working environment at Boulogne-Billancourt (92)

About us:

52 Entertainment is a leading e-gaming company, worldwide leader in various e-mind & strategy games such as Bridge, Tarot, Spades, Belote, Solitaire and e-sailing.

We are proud to be part of the French Tech 120 ranking. 52 Entertainment is a people-centric company and believes in people's mindset and ability to create, innovate and disrupt. Whether technical, functional, or cross-functional, we are above all looking for brilliant and caring people who fit in with the teams in place today.

Based in France with offices and people all around the globe, 52 Entertainment builds tomorrow's company based on People, Innovation and Mindset.