Experienced UA Manager

TapNation; Paris; Sur place; EUR 65 000 - 100 000; Plein temps

Résumé du poste

TapNation in Paris is seeking a results-driven mobile UA specialist to take full ownership of user acquisition across a portfolio of games. You will manage budgets, optimize CPI and ROAS, and build scalable automation.

You will collaborate with data, product and creative teams, design proactive testing and AI-driven analysis, and develop Looker-based models to forecast LTV and profitability.

Qualifications

• 2–5 years of mobile gaming UA experience with hyper-casual or hybrid-casual titles.
• Proven track record: scaled titles with before/after figures and clear actions.
• Deep understanding of attribution models (Adjust, AppsFlyer, SKAdNetwork).
• Ability to build LTV models independently (Looker or similar).
• Hands-on automation with production-grade systems (Python, APIs, n8n, LLM agents).
• Fluent English is mandatory.

Responsabilités

• Own UA campaigns across major networks and drive continuous testing.
• Own acquisition P&L: spend, CPI, D120 ROAS, margin, LTV, payback.
• Shape creative strategy with hypothesis design and AI tools.
• Link UA, monetization, and retention with Data and Product teams.
• Build automation infrastructure: monitoring, rules, reporting, and alerts.

Connaissances

UA campaign management

Attribution & MMPs

Automation experience

Python

Looker/BI

SQL

APIs

LLM agents

English fluency

Outils

Looker

Python

n8n

APIs

Description du poste

The role

Take full ownership of user acquisition across a portfolio of games: budgets, creative strategy, and automation. You will be challenged on the ROAS you generate and the scalability of the systems you build, not on the number of campaigns you launch.

Responsibilities

• Independently managing UA campaigns across all major networks (Meta, Google, TikTok, AppLovin, Unity, Mintegral, etc.) and running continuous testing.
• Owning the acquisition P&L of your titles: Spend, CPI, D120 ROAS, Margin, LTV, and Payback.
• Driving creative strategy with the creative team: hypothesis design, use of AI generation tools, and systematic analysis of winning and losing concepts
• Closing the loop between UA, monetization, and retention in collaboration with the Data and Product teams
• Building the UA automation infrastructure: budget and ROAS monitoring agents, optimization rules through network APIs, automated reporting and alerting connected to the MMP and the data stack
• Anticipating ecosystem changes (SKAN, privacy, new channels) rather than reacting to them

Requirements

• 2 to 5 years of mobile gaming UA experience, including significant experience in hyper-casual or hybrid-casual
• A verifiable track record: you can name the titles you scaled, provide before-and-after figures, and explain precisely what you did
• Perfect understanding of attribution: MMPs (Adjust, AppsFlyer), post-ATT measurement, SKAN — you understand the limits of each measurement model and can make sound decisions despite uncertainty
• Full analytical autonomy: comfortable with Looker or equivalent, able to build your own LTV models without relying on the data team
• Demonstrated automation experience: you have built systems (Python scripts, network APIs, n8n, LLM agents) that run in production, and you can describe them in technical detail
• Fluent English required

This role requires direct ownership of campaigns and budgets. If your automation experience is limited to consuming dashboards, this position is unlikely to be the right fit.

Nice to have

• AI agents in production for creative analysis or campaign optimization
• Strong Python skills beyond basic scripting
• Fluent in SQL
• End-to-end experience taking titles from soft launch to global launch