Senior User Acquisition Manager

Millionvictories; Lyon, Paris; Sur place; EUR 50 000 - 60 000; Plein temps

Avantages offerts par ce poste

Lunch card (€8/day, 50% covered by the company)

Access to sports equipment in the office

Training & conferences supported

Quarterly/Monthly team lunches

Christmas gift card

Résumé du poste

Millionvictories in Lyon is seeking a Senior User Acquisition Manager to drive growth in the mobile gaming market. You will own the strategy and execution of user acquisition campaigns, working with cross-functional teams to maximize the effectiveness of investment.

With over 4 years of experience in mobile gaming, you will utilize your analytical and technical skills to optimize campaigns and manage significant budgets, ensuring alignment with business goals. The position offers hybrid working conditions and various perks.

Competitive salary between €50,000 and €60,000 per year, alongside team lunches and training support.

Qualifications

• 4+ years of experience in mobile free-to-play gaming or apps.
• Proficient with analytics tools and a deep understanding of attribution systems.
• Prioritize high-impact business actions and manage acquisition costs effectively.
• Ability to work autonomously in a fast-paced environment.

Responsabilités

• Plan, launch, and optimize multi-channel UA campaigns.
• Maximize ROAS on large annual acquisition budgets.
• Collaborate with teams to ensure alignment with business goals.
• Manage creative testing frameworks and brief Creative Manager.
• Conduct competitive analysis to identify growth opportunities.
• Review performance and provide strategic recommendations.

Connaissances

Analytical skills

Technical expertise with analytics tools

Strategic thinking

Excellent communication

Understanding of mobile gaming trends

Outils

Creative benchmarking tools

AI tools

Ad libraries

ASO tools

Description du poste

Your Mission:

As a Senior User Acquisition Manager, you play a pivotal role in driving Million Victories’ growth. You own the strategy, execution, and optimization of large-scale acquisition campaigns to accelerate our success in the competitive mobile strategy gaming market.

You Will:

• Plan, launch, and optimize multi-channel UA campaigns
• Maximize ROAS on 8-figure annual acquisition budgets
• Collaborate cross-functionally with Business Intelligence and Creative teams to ensure alignment with business goals
• Define and request custom dashboards to extract actionable insights
• Conduct in-depth competitive analysis to identify new growth opportunities
• Manage creative testing frameworks
• Brief and coordinate with the Creative Manager to produce impactful ads
• Stay on top of industry trends, UA platform updates, and privacy changes to ensure Million Victories remains competitive globally
• Contribute to refining our UA strategy for new market expansions and upcoming product features
• Review performance and provide strategic recommendations to stakeholders and leadership

Profile required:

• Significant Experience: You have 4+ years within mobile free-to-play gaming or apps
• Analytical & Technical Skills: You are proficient with analytics tools and have a deep understanding of attribution systems
• ROI-Driven: You prioritize high-impact business actions and manage acquisition costs effectively
• Tools Expertise: You regularly use creative benchmarking tools, AI tools, ad libraries, and ASO tools
• Soft Skills: You are autonomous, strategic thinker with excellent communication skills and adaptability in a fast-paced environment
• Gaming Culture: You have a strong understanding of mobile gaming industry trends which is a plus
• Hybrid work: 3 days remote per week
• Flexible working hours with the option of a 4.5-day week
• Opportunity to become a shareholder of the company

And of course:

• Lunch card: €8/day, 50% covered by the company
• Access to sports equipment in the office
• Training & conferences supported to help you grow
• Quarterly/Monthly team lunches and a Christmas gift card

Additional Information:

Contract: Full-time, based in Lyon, Paris, or remotely
Start date: As soon as possible
Salary: €50,000 – €60,000 per year, depending on experience and skills