Trade Marketing Lead: Visual Merch Scandinavia

Cari; Limoges; Hybrid; EUR 45,000 - 65,000; Full time

Job summary

Sephora is seeking a Trade Marketing Specialist for the Scandinavia market with a strong focus on Visual Merchandising and store animations. You will support retail teams on merchandising, planograms, and in-store experiences across DENS Hub markets (Germany, Switzerland, Denmark & Sweden).

Expect close collaboration with Retail, Offer, Finance and Supply Chain teams, plus frequent store visits. You will lead floorplan updates, manage furniture inventory, coordinate production and installation,

Qualifications

• 2-3 years in Trade Marketing with a focus on Visual Merchandising and Animation.
• Willing to travel.
• Proficient with MS Office, especially Excel & PowerPoint.
• Knowledge in using Adobe Creative Cloud.
• Fluent in English.
• A strong hands-on mentality.
• Comfortable in agile and dynamic environment.
• Effective prioritization skills & self-management.
• A true team player: comfortable in collaborating across teams and functions.
• A creative thinker & problem solver.
• Creative and good at driving innovation.
• Striving for excellence.

Responsibilities

• Lead floor plan management for stores and corners, coordinating with Manager, Offer and Retail teams; plan and execute brand ins & outs, location changes, and furniture/VM material updates.
• Manage inventory of furniture across stores and corners.
• Handle planogram/visual merchandising updates 4–6 times per year; communicate to stores and ensure smooth production, delivery and installation.
• Create solutions for local initiatives, e.g. SALES execution, Beauty Outlet installations or extra visibility for focus brands.
• Act as Trade Marketing project lead for new store openings or remodeling; collaborate with Retail and Expansion for floorplan alignment, fixture orders, and installation coordination.
• Live and breathe merchandising guidelines; provide stores with templates, signage, printing files, and lead production of permanent merchandising.
• Lead in-store animations: align yearly plan with Retail and Offer; forecast, order, production and delivery of trade elements; create merchandising guidelines; ensure high quality materials and execution.
• Act as point of contact for suppliers for POS materials; source new suppliers and negotiate quality and price.
• Monitor animations and merchandising updates by collecting implementation photos.

Skills

Visual Merchandising

Animation

Trade Marketing

English

Team Player

Creative Thinking

Prioritization

Self-management

Agile Mindset

Tools

MS Excel

PowerPoint

Adobe Creative Cloud

Job description

Sephora is seeking a Trade Marketing Specialist for the Scandinavia market with a strong focus on Visual Merchandising and store animations. You will support retail teams on merchandising, planograms, and in-store experiences across DENS Hub markets (Germany, Switzerland, Denmark & Sweden).

Expect close collaboration with Retail, Offer, Finance and Supply Chain teams, plus frequent store visits. You will lead floorplan updates, manage furniture inventory, coordinate production and installation,