Trade Marketing Specialist Scandinavia

Cari; Limoges; Hybrid; EUR 45,000 - 65,000; Full time

Job summary

Sephora is seeking a Trade Marketing Specialist for the Scandinavia market with a strong focus on Visual Merchandising and store animations. You will support retail teams on merchandising, planograms, and in-store experiences across DENS Hub markets (Germany, Switzerland, Denmark & Sweden).

Expect close collaboration with Retail, Offer, Finance and Supply Chain teams, plus frequent store visits. You will lead floorplan updates, manage furniture inventory, coordinate production and installation,

Qualifications

• 2-3 years in Trade Marketing with a focus on Visual Merchandising and Animation.
• Willing to travel.
• Proficient with MS Office, especially Excel & PowerPoint.
• Knowledge in using Adobe Creative Cloud.
• Fluent in English.
• A strong hands-on mentality.
• Comfortable in agile and dynamic environment.
• Effective prioritization skills & self-management.
• A true team player: comfortable in collaborating across teams and functions.
• A creative thinker & problem solver.
• Creative and good at driving innovation.
• Striving for excellence.

Responsibilities

• Lead floor plan management for stores and corners, coordinating with Manager, Offer and Retail teams; plan and execute brand ins & outs, location changes, and furniture/VM material updates.
• Manage inventory of furniture across stores and corners.
• Handle planogram/visual merchandising updates 4–6 times per year; communicate to stores and ensure smooth production, delivery and installation.
• Create solutions for local initiatives, e.g. SALES execution, Beauty Outlet installations or extra visibility for focus brands.
• Act as Trade Marketing project lead for new store openings or remodeling; collaborate with Retail and Expansion for floorplan alignment, fixture orders, and installation coordination.
• Live and breathe merchandising guidelines; provide stores with templates, signage, printing files, and lead production of permanent merchandising.
• Lead in-store animations: align yearly plan with Retail and Offer; forecast, order, production and delivery of trade elements; create merchandising guidelines; ensure high quality materials and execution.
• Act as point of contact for suppliers for POS materials; source new suppliers and negotiate quality and price.
• Monitor animations and merchandising updates by collecting implementation photos.

Skills

Visual Merchandising

Animation

Trade Marketing

English

Team Player

Creative Thinking

Prioritization

Self-management

Agile Mindset

Tools

MS Excel

PowerPoint

Adobe Creative Cloud

Job description

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.

Since its inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, Sephora has been disrupting the prestige beauty retail industry. Today, Sephora continues to break with convention to drive its mission: champion a world of inspiration and inclusion where everyone can celebrate their beauty.

With 56,000 employees in 35 countries, we connect customers and beauty brands within the world’s most passionate beauty community. With a curation of nearly 500 brands, and our own label, Sephora Collection, we offer the most unique and diverse range of products: fragrances, makeup, hair care, skincare... and much more.

As our Trade Marketing Specialist Scandinavia, your main objective is to ensure we have the best visual merchandise and trade animation in our stores. You support our retail teams in all topics related to merchandising to create the best customer experience.

Your focus and expertise are the Danish and Swedish market, on top you will be part of projects across our DENS Hub (Germany, Switzerland, Denmark & Sweden).

Floorplans + Brands

• You lead the floor plan management for stores and corners in close collaboration with your Manager, the Offer and the Retail team. This means you plan and execute brand ins & outs, changes of locations, update of furniture or other VM materials.
• You manage inventory of furniture in all stores and corners.
• You handle planogram / visual merchandising updates 4-6 times per year, communicate to stores and ensure smooth implementation incl production, delivery and installation in store.
• You create solutions for local initiatives, e.g. SALES execution, Beauty Outlet installation or extra visibility for focus brands
• You are the Trade Marketing project lead for new store openings or remodeling of existing stores; in close collaboration with the Retail and Expansion team: floorplan alignment, order fixtures with suppliers, coordinate installation with different stakeholders, secure visual merchandising production, delivery and installation.

Visual Merchandise

• You live and breath merchandise guidelines: how are products displayed, prices communicated, what signage do we use – you help our retail teams to understand our visual merchandise concept and to executed perfectly.
• You provide stores with templates, signage, printing files, and lead production of institutional permanent merchandising

Animations

• You lead the animation in stores: alignment of yearly plan with Retail and Offer; forecast, order, production and delivery of trade elements; create merchandise guideline for stores; secure high quality of material and perfect execution in stores.
• You are the point of contact for suppliers for POS materials for stores, you source new suppliers and negotiate with existing suppliers to ensure best quality and pricing.
• You follow up animations and merchandising updates by collecting implementation photos.

Budget

• You are the owner of OPEX merchandising budget and will follow up regularly with your Manager and Finance team
• You plan and follow-up on CAPEX investments in monthly alignment with Manager and Finance team

Collaboration

• You will be a part of the DENS Trade Marketing team, and you will also work closely with Retail teams, Offer, Finance and Supply Chain and with Sephora Europe team in Paris
• You work very closely with the Category Managers, store teams and Area Managers; you understand how crucial your role is in regard to supporting our stores to ensure retail excellence.
• You fuel creativity – you think outside the box, you find best practices from others and share your own
• You love to spend time in stores to see the needs of retail teams, help to implement and ensure excellent execution
• You travel within DENS (Germany, Scandinavia, Switzerland) periodically to meet your peers and support each other

Do not hesitate if you have… or if you are …

• At least 2-3 years in Trade Marketing with a focus on Visual Merchandise and Animation preferably in a dynamic and growing environment
• Willing to travel
• Profound knowledge with MS Office, especially Excel & PowerPoint
• Knowledge in using Adobe Creative Cloud
• Fluent in English
• A strong hands-on mentality
• Comfortable in agile and dynamic environment
• Effective prioritization skills & self-management
• A true team player: comfortable in collaborating across teams and functions
• A creative thinker & problem solver
• Creative and good at driving innovation
• Striving for excellence

Here, you will find:

• Community, in which authenticity is embraced, and the strength of our differences fuels our collective spirit.
• Culture of empowerment, learning & growth, that offers you the tools, space and opportunity to learn, innovate and lead.
• Work that brings fulfillment. From delighting clients every day, to inspiring our industry at large, every action makes a difference.

Join us and belong to something beautiful.

At Sephora, we celebrate diversity and are committed to creating and fostering an inclusive environment for everyone.