Strategic SDR: Prospect, Qualify Leads & Drive Demos

Axway; Courbevoie; On-site; EUR 35,000 - 52,000; Full time

Job summary

Axway is seeking an SDR to drive top-of-funnel activities in France, prospecting, engaging, and qualifying leads to set up meetings for Account Executives. You’ll learn the product and market, shape messaging, and contribute to revenue growth.

The role emphasizes outbound prospecting, inbound qualification, discovery chats, and close collaboration with marketing to optimize campaigns and cadences. Bachelor’s degree or equivalent preferred.

Qualifications

• 1–3 years of experience in B2B sales, inside sales, lead generation, or similar.
• Proven success in outbound prospecting and lead generation.
• Exceptional verbal and written communication skills.
• Strong ability to conduct discovery conversations, ask probing questions, and qualify opportunities.
• Comfortable making a high volume of calls and outbound touches daily.
• Familiarity with CRM systems (Salesforce preferred) and sales engagement tools.
• Ability to learn quickly in a technical domain.

Responsibilities

• Execute outbound prospecting campaigns (cold calls, email sequences, social outreach) to new accounts and previously unengaged prospects.
• Engage inbound leads, evaluate interest, and qualify appropriately.
• Conduct initial discovery conversations to uncover pain points, business challenges, and project timelines.
• Use tools (LinkedIn Sales Navigator, ZoomInfo, Outreach, etc.) to research and build targeted lists of contacts.
• Schedule and coordinate follow-up meetings, demos, or evaluations with AEs.
• Partner with marketing to leverage campaigns, content, and events in outreach.
• Report on key metrics — pipeline growth, conversion rates, activity levels, forecast vs. actual.
• Continuously test, refine, and improve messaging, outreach cadences, and targeting strategies.

Skills

Outbound prospecting

Lead qualification

Communication

Discovery conversations

Sales cadence

CRM usage

Education

Bachelor’s degree or equivalent

Tools

Salesforce

LinkedIn Sales Navigator

Outreach

ZoomInfo

Job description

Axway is seeking an SDR to drive top-of-funnel activities in France, prospecting, engaging, and qualifying leads to set up meetings for Account Executives. You’ll learn the product and market, shape messaging, and contribute to revenue growth.

The role emphasizes outbound prospecting, inbound qualification, discovery chats, and close collaboration with marketing to optimize campaigns and cadences. Bachelor’s degree or equivalent preferred.