Strategic Product Marketing Leader

Swan; Paris; Sur place; EUR 65 000 - 90 000; Plein temps

Résumé du poste

Swan is seeking a Product Marketing Manager to shape how we go to market and position our products. You will work with Marketing, Product, Sales, and Account Management to translate customer needs into compelling product narratives, and to empower internal teams with clear messaging and engaging content.

You will build and scale Swan's product marketing engine, develop differentiating positioning, and lead go-to-market plans for new features and releases, all while measuring impact and iterating

Qualifications

• At least 4 years in Product Marketing on complex tech products.
• Strong Product Positioning; translate APIs/financial tools into benefits.
• Proven GTM Execution; lead launches end-to-end from strategy to impact.
• Partner with Sales/Pre-Sales with narratives, decks, and collaterals.
• Data-driven; use market trends and feedback to refine messaging.
• Full professional proficiency in English (C1/C2).

Responsabilités

• Understand Swan's customer verticals, audiences, needs, and competition.
• Define messaging and positioning for Swan's products and capabilities.
• Partner with Product and Marketing to plan go-to-market for new features.
• Translate complex concepts into simple, relevant stories.
• Develop sales collateral and enablement materials for Sales and AM.
• Provide teams with tools and information to present Swan clearly.
• Leverage feedback and market trends to improve messaging.
• Monitor impact of initiatives and inform future launches.

Connaissances

Product Marketing

GTM Execution

Product Positioning

Sales Enablement

Cross-functional Collaboration

Messaging & Narratives

Description du poste

Swan is seeking a Product Marketing Manager to shape how we go to market and position our products. You will work with Marketing, Product, Sales, and Account Management to translate customer needs into compelling product narratives, and to empower internal teams with clear messaging and engaging content.

You will build and scale Swan's product marketing engine, develop differentiating positioning, and lead go-to-market plans for new features and releases, all while measuring impact and iterating