Product Marketing Manager

Swan; Paris; Sur place; EUR 65 000 - 90 000; Plein temps

Résumé du poste

Swan is seeking a Product Marketing Manager to shape how we go to market and position our products. You will work with Marketing, Product, Sales, and Account Management to translate customer needs into compelling product narratives, and to empower internal teams with clear messaging and engaging content.

You will build and scale Swan's product marketing engine, develop differentiating positioning, and lead go-to-market plans for new features and releases, all while measuring impact and iterating

Qualifications

• At least 4 years in Product Marketing on complex tech products.
• Strong Product Positioning; translate APIs/financial tools into benefits.
• Proven GTM Execution; lead launches end-to-end from strategy to impact.
• Partner with Sales/Pre-Sales with narratives, decks, and collaterals.
• Data-driven; use market trends and feedback to refine messaging.
• Full professional proficiency in English (C1/C2).

Responsabilités

• Understand Swan's customer verticals, audiences, needs, and competition.
• Define messaging and positioning for Swan's products and capabilities.
• Partner with Product and Marketing to plan go-to-market for new features.
• Translate complex concepts into simple, relevant stories.
• Develop sales collateral and enablement materials for Sales and AM.
• Provide teams with tools and information to present Swan clearly.
• Leverage feedback and market trends to improve messaging.
• Monitor impact of initiatives and inform future launches.

Connaissances

Product Marketing

GTM Execution

Product Positioning

Sales Enablement

Cross-functional Collaboration

Messaging & Narratives

Description du poste

The Marketing and Product teams at Swan bring our product to life for prospects and partners. In this role, you will work closely with Marketing, Product, Sales, and Account Management to define how we go to market and how we position our products with prospects and partners.

Swan is growing quickly, and this role offers the opportunity to build and scale our product marketing engine. You will create clear and engaging ways to communicate our product, translate complex information into compelling messages, and turn customer and market insights into impact.

Your mission

As Product Marketing Manager, you will make Swan’s products easier to understand, easier to position, and easier to bring to market.

You will connect customer needs, market context, and product capabilities to create clear messaging and compelling product narratives. Working across Product, Marketing, Sales, and Account Management, you will help Swan communicate its value to prospects, partners, and customers, while giving internal teams the content and tools they need to engage effectively.

Main tasks

• Build a strong understanding of Swan’s customer verticals, target audiences, business needs, and competitive environment.
• Define clear, differentiated messaging and positioning for Swan’s products and capabilities.
• Partner with Product and Marketing to prepare and execute go-to-market plans for new products, features, and releases.
• Translate complex product and technical concepts into simple, relevant, and engaging stories.
• Develop sales collateral and enablement materials for Sales and Account Management teams.
• Support internal teams with the information and tools they need to present Swan’s products clearly and consistently.
• Use customer feedback, market developments, and industry trends to improve our messaging and identify new opportunities.
• Monitor the impact of product marketing initiatives and use insights to improve future launches and campaigns.

Curious about your future team?

Reporting to Claire, Product Lead Manager, you will join the Marketing team at an important stage in its development.

Today, the team is made up of four expertises (Demand Generation, Partner Marketing, Content & Comms and Product Marketing) and will double in size over the next month!

You will work alongside a small group of smart, committed, and ambitious people who are building the foundations of a marketing organisation that will scale quickly in the coming years.

You will also be a key partner and advisor to the Sales and Account Management teams. With your ability to describe products in simple, clear, and engaging ways, you will have a strong understanding of upcoming features and releases and bring them to life for our partners.

• You have at least 4 years of experience in Product Marketing on complex tech products
• You excel at Product Positioning, with a proven ability to turn complex tech capabilities (APIs, financial tools) into clear benefits for both business and technical buyers.
• You have a strong track record in GTM Execution, leading cross-functional product launches end-to-end from strategy to measuring impact.
• You act as a true partner throughout the entire sales cycle, equipping Sales and Pre-Sales teams with the narratives, pitch decks, and collaterals they need to position the product and close deals.
• You are data & insight-driven, comfortable using market trends, competitor intel, and sales feedback to refine messaging and prioritize projects.
• You have full professional proficiency in English (C1/C2).
• Our ideal teammate: Empathetic. Skilled. Frank. We love to challenge each other, and we leave our egos at the door.
• It’s okay if you don’t tick all the boxes - don’t let imposter syndrome prevent you from applying!

Swan is committed to providing a caring work environment for all employees, regardless of age, sex, disability, sexual orientation, race, religion, or belief.

When it comes to recruitment, we’re interested in your work experience, skills, and overall personality. Because diversity makes the workplace stronger and is necessary for Swan’s success, we are intensifying efforts to incorporate concrete actions to help us improve in this area.