Product Marketing Lead: GTM & Messaging Architect

swan.io; Paris; Hybride; EUR 65 000 - 90 000; Plein temps

Résumé du poste

Swan seeks a Product Marketing Manager to bridge Marketing, Product, Sales and Account Management, shaping go-to-market strategies and product positioning. You will translate complex capabilities into compelling customer messages and narratives to drive adoption.

You will build messaging, create engaging stories, and develop sales collateral that empower Sales and Pre-Sales teams. A minimum of four years in product marketing for complex tech is expected, with proven GTM execution and strong

Qualifications

• At least 4 years in Product Marketing for complex tech products.
• Proven ability to turn APIs and financial tools into clear benefits for business and technical buyers.
• Strong track record in GTM execution and end-to-end product launches.

Responsabilités

• Build a strong understanding of customer verticals and market context.
• Define clear messaging and differentiated positioning for Swan’s products.
• Partner with Product and Marketing to plan go-to-market for new features and releases.
• Translate complex concepts into simple, engaging stories for prospects and partners.
• Develop sales collateral and enablement materials for Sales and Account Management.

Connaissances

Product positioning

GTM execution

Cross-functional collaboration

Storytelling

Description du poste

Swan seeks a Product Marketing Manager to bridge Marketing, Product, Sales and Account Management, shaping go-to-market strategies and product positioning. You will translate complex capabilities into compelling customer messages and narratives to drive adoption.

You will build messaging, create engaging stories, and develop sales collateral that empower Sales and Pre-Sales teams. A minimum of four years in product marketing for complex tech is expected, with proven GTM execution and strong