SR. SPECIALIST, PARTNER MARKETING

Belden; Lyon; Hybrid; EUR 65,000 - 90,000; Full time

Job summary

Belden in Lyon is seeking a Senior Specialist Partner Marketing EMEA to lead the execution of the EMEA partner marketing strategy and drive measurable funnel contribution by joint initiatives with partners. You will collaborate cross-functionally, manage budgets, and optimize partner programs, events, content and campaigns, reporting ROI.

The role requires 5+ years in B2B marketing, fluency in French and English, and a track record of creative, data-driven marketing with strong collaboration.

Qualifications

• 5+ years of experience in B2B marketing, preferably in partner/channel landscape.
• Bachelor's degree or higher in Marketing, Business or related field.
• Fluent in French and English.
• Strong communication, analytical and collaboration skills.
• Creative and data-driven with results orientation.

Responsibilities

• Drive execution of the EMEA partner marketing strategy, ensuring alignment with corporate objectives and EMEA Partner Sales goals.
• Develop and execute strategic joint marketing plans and initiatives with partners to drive awareness, engagement and demand for Belden solutions and products, with measurable funnel contribution.
• Collaborate with internal stakeholders to develop content and campaigns tailored to partner needs.
• Own and manage your partner Co-Op/MDF budget, ensuring effective allocation, tracking, and reporting on marketing investment ROI.
• Manage the partner portal, including user access, content updates and communications, to ensure a seamless partner experience.

Skills

B2B marketing

Partner marketing

Content development

Campaign management

Budget management

Cross-functional collaboration

Education

Bachelor's degree or higher in Marketing, Business or related field

Tools

Adobe Creative Cloud

Salesforce

Microsoft Office

Job description

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Propel your career at Belden, where innovation creates possibilities—for our people, our customers, and the communities we serve. We connect people, information, and ideas to solve the world’s most complex connectivity challenges, turning curiosity into meaningful impact. Here, you’ll take on work that challenges you, supports your growth, and empowers you to shape what’s next. You’ll collaborate with global teams, gain diverse perspectives, and contribute to solutions that extend beyond our business—creating value in the world around us.

Together, we are shaping the future of digitization and paving the way for the next generation of innovation.

SENIOR SPECIALIST PARTNER MARKETING EMEA

• Place: Lyon, France
• Type: Full-time, hybrid
• Level: Senior Specialist

About the role: Belden's Senior Specialist Partner Marketing EMEA supports the implementation of the EMEA partner marketing strategy. You will develop and execute joint partner marketing initiatives that result in measurable funnel contribution. This role reports to the Senior Manager Partner Marketing EMEA.

You will make an impact in the following way:

• Drive execution of the EMEA partner marketing strategy, ensuring alignment with both corporate objectives and EMEA Partner Sales goals.
• Develop and execute strategic joint marketing plans and initiatives with partners to drive awareness, engagement and demand for Belden solutions and products, resulting in measurable funnel contribution.
• Collaborate with internal stakeholders to develop content and campaigns tailored to partner needs.
• Own and manage your partner Co-Op/MDF budget, ensuring effective allocation, tracking, and reporting on marketing investment ROI.
• Manage the partner portal, including user access, content updates and communications, to ensure a seamless partner experience.
• Collaborate cross-functionally to organize partner events, sponsorships and training to strengthen partner engagement and capability.
• Assist with the continuous implementation of the Partner Programs, including marketing communications, collateral, content development and sales enablement.
• Contribute to marketing and digital transformation initiatives as needed.

What you will bring:

• Experience – 5+ years of experience in B2B marketing, preferably in the partner/channel landscape.
• Education – Bachelor's degree or higher in Marketing, Business or a related field.
• Technical skills – Deep understanding of marketing and design tools and programs, such as Adobe Creative Cloud, Salesforce and Microsoft Office.
• Languages – Fluency in French and English, written and spoken.
• Abilities – Excellent communication, analytical and collaboration skills, with the ability to work across teams and manage multiple priorities.
• Mindset – Creative and data-driven, with a results-oriented approach and a passion for learning and continuous improvement.

Let’s Create Possibilities Together.

Join a global community shaping the future of intelligent connectivity. At Belden, you’ll help push the boundaries of technology and write the next chapter of innovation, creating possibilities for your career, your future, and the world around you.

These statements are intended to describe the general nature and level of work involved for this job. It is not an exhaustive list of all responsibilities, duties and skills required of this job.