Channel Marketing Manager

Harfanglab; Paris; Hybride; EUR 70 000 - 95 000; Plein temps

Avantages offerts par ce poste

Flexible remote work options

Health insurance

Meal vouchers (Swile card)

Résumé du poste

Harfanglab, based in Paris, seeks a Channel Marketing Manager to own partner-led marketing and drive marketing-sourced pipeline. You will activate MSSPs and distributors, manage budgets, and collaborate with Channel, Sales, and Marketing teams to scale demand generation and strategic events.

You will build scalable partner plays, run targeted programs, and localize campaigns across English, French, and German-speaking markets.

Qualifications

• 5+ years in channel marketing, ideally cybersecurity or B2B tech.
• Fluent in English and French; German a plus.
• Ability to own strategy, execution, investment and outcomes.
• Strong account intelligence and partner ecosystem experience.

Responsabilités

• Own the Channel Marketing strategy and execution for MSSPs and distributors.
• Manage ROI-driven channel marketing budget including MDF and co-marketing.
• Lead end-to-end channel activation from partner events to digital campaigns.
• Build joint GTM and demand-gen programs with priority partners.
• Create scalable partner plays and campaign-in-a-box programs.
• Collaborate with Channel, Sales, CSM and Marketing teams to amplify programs.
• Localize programs for English-, French-, and German-speaking markets; travel as needed.

Connaissances

Channel marketing

Partner activation

MSSPs & distributors

Budget management

Demand generation

Campaign execution

ABX programs

Data-driven mindset

English & French

Outils

Salesforce

Description du poste

• The Channel Marketing Manager owns the company’spartner-led marketing motion and its contribution to marketing-sourced pipeline. Sitting within Marketing and reporting directly to the CMO, this role turns our channel ecosystem — particularlyMSSPs and distributors— into a growth engine through partner activation, strategic events, demand generation, and targeted account programs
• This is anautonomous, hands‑on marketing roleworking closely with Channel, Sales, CSM and across Marketing, but not acting as a “middle person”. You own the strategy, execution, investment, and outcomes
• Own theChannel Marketing strategy and executionacross strategic and priority partners, particularly MSSPs and distributors
• Determine where Marketing should invest across the partner ecosystem based on ICP, market opportunity, partner potential, and pipeline objectives
• Manage anROI-driven Channel Marketing budget, including MDF and co‑marketing investment
• Own channel activation end‑to‑end — frommajor international Partner Kickoffs to highly targeted tactical events, alongside digital campaigns and always‑on partner demand programs
• Build joint GTM strategies and execute demand‑generation programs with priority partners, directly contributing to marketing‑sourced pipeline
• Create scalable partner plays, campaign-in-a-box programs, and other repeatable motions, while knowing when to break the playbook and try something new
• Own partner activation and engagement, ensuring programs are adopted, optimized, and measured
• Work hand in hand withChannel and Salesto turn commercial priorities, partner intelligence, and account insight into effective marketing programs
• Partner with Field Marketing, Demand Growth, Product Marketing, PR & Comms, Content, and Design to amplify channel programs, without outsourcing ownership
• Contribute toABX programsfor strategic accounts where partner relationships can create differentiated engagement and pipeline
• Own and optimizePRM platformsand partner marketing infrastructure, including Salesforce
• Useaccount intelligence, CRM/PRM data, intent signals, and automation — including AI where it genuinely improves speed, scale, or personalization —to identify opportunities and improve performance
• Localize programs acrossEnglish-, French-, and German‑speaking marketsand travel regularly to engage partners and support key events

Benefits

• Flexible remote work options
• Health insurance: The best health insurance with Alan and Moka Care, a mental health at work app
• Meal vouchers: We use the Swile card and also have access to a discount platform through our works council
• 7 to 11 additional days off (RTT) per year, in addition to the 25 days of paid vacation
• GymLib subscription, covered 80% by HarfangLab
• Access to training and events of your choice and according to your professional needs

Fluent with PRM platforms, partner marketing infrastructure, and MDF/co‑marketing programsDemonstrated ownership of an ROI‑driven marketing budgetProven experience building partner‑led programs that generate measurable pipelineStrong account intelligence instincts and the ability to turn partner and market insight into actionStrong understanding of working with MSSPs, distributors, and indirect routes to market5+ years of Channel Marketing experience, ideally in cybersecurity, B2B technology, or SaaSA creative, scrappy, hands‑on mindset. You know what has worked, but don’t assume what worked yesterday will work tomorrowComfortable operating autonomously, making decisions with imperfect information, and owning execution from idea to impactA highly data‑driven, commercially minded approach — you care about pipeline and outcomes, not activity for activity’s sakeFluent English and French requiredGerman would be a serious assetWillingness to travel regularly in France and abroadBased in Paris, France