SEO Lead - CDD 13 months

BlaBlaCar; Paris; Hybride; EUR 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Hybrid work in Bastille, Paris

Home office equipment support

Extra 4 weeks leave

Health insurance coverage

25 days holiday

Swile meal card

Transportation subsidy

Free carpooling & bus rides

Training and internal mobility

Team building events

Product testing day

Résumé du poste

BlaBlaCar in Paris is seeking an Organic Growth lead to own and execute a comprehensive SEO, GEO and SMO strategy across our markets. You will manage a small team of two SEO specialists and align with product, engineering and marketing to drive CRO-driven conversions.

You will backlog and guide an engineering squad to deploy CRO, SEO/GEO and UX initiatives, run technical audits, lead A/B testing, and report on performance across six main sites and markets.

Qualifications

• Strong knowledge of Google's algorithms and SEO best practices.
• Experience maximizing visibility with Gen AI and agentic conversion.
• Web CRO expertise and deploying optimization techniques.
• Ability to lead a small team and partner with product/engineering.
• Fluent in English and French.

Responsabilités

• Own & execute a comprehensive Organic (SEO, GEO & SMO) strategy aligned with marketing and business goals.
• Manage a 2SEO experts team and foster initiative and ambition.
• Feed and prioritize the backlog of a 5 engineers squad and an engineering manager for CRO, SEO/GEO & UX.
• Support delivery of Product & Engineering projects including LLM-enabled CRO opportunities.
• Perform technical audits and performance analysis of 6 main websites to improve UX.
• Develop a web page optimization backlog and lead an A/B testing program to maximize conversions.
• Collaborate with SEO, SEA, CRM, Paid, Product & Tech to drive site strategy in France and find new landing pages.
• Monitor, analyze, and report GEO, SEO & CRO performance across 6 markets.

Connaissances

SEO strategy

Team leadership

Backlog prioritization

Cross-functional collaboration

English proficiency

French proficiency

Outils

CMS

Description du poste

About BlaBlaCar

BlaBlaCar is the world’s leading community-based travel app enabling 27 million members a year to carpool or travel by bus in 21 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices, 30% working fully remotely.

The Organic Growth team

The Organic Growth team’s scope is:

• First and foremost, to define and roll-out an SEO & GEO strategy enabling us to emerge as a global & multimodal organic actor on all active markets.
• But it also includes the management of our website’s Landing Pages, content & UX, notably to support Conversion & marketing initiatives.

With this hiring we want to improve our Organic Performance all over the world on carpooling but also new businesses such as bus, trains or accommodation while putting more focus on conversion rate optimization projects.

The Organic Growth team is a team of 2 local specialists (France & Brazil) that sits within BlaBlaCar’s Growth team. This team manages centrally all our high impact channels (SEO, SEA, Facebook, Display, ASA, Youtube, ...) thanks to a skilled and motivated team of channel experts.

Your responsibilities

• Own & execute a comprehensive Organic (SEO, GEO & SMO) strategy, aligning with overall marketing and business objectives.
• Manage a team of 2 SEO experts & foster a spirit of initiative & ambition inside the team.
• Feed & Prioritize the backlog of an Engineering squad of 5 engineers & 1 engineering manager to deploy projects within CRO, SEO/GEO & UX that best grow the business.
• Support the delivery of these Product & Engineering projects including projects enabling agentic conversion via external LLMs (through MCPs).
• Perform technical audits & Performance analysis of our 6 main websites to identify and resolve issues & improve the quality of the user experience.
• Develop a web page optimization product backlog & prioritize it by leading an A/B testing program whose goal is to maximize our conversion rate.
• Collaborate with other team members including SEO, SEA, CRM, Paid, Product & Tech., to drive our overall website strategy in France and identify new landing page opportunities.
• Monitor, analyze, and report on GEO, SEO & CRO performance for our 6 main markets.

Your Qualifications

• You have a strong understanding of Google's algorithms and SEO best practices & proven experience in successfully managing SEO campaigns and achieving measurable results.
• You have a good experience on how to maximize visibility on Gen AI & how to optimize a website for Agentic Conversion.
• You are knowledgeable on the Web CRO space, and advocate for bringing new techniques and technologies to the company.
• You know how to manage a small team & build cross-functional partnerships with product, engineering, design, and other marketing teams.
• Full working proficiency in English & French.
• Fit with our BlaBlaPrinciples.
• Thriving in a collaborative, fast-growing and innovative environment.
• Ability to take ownership, aligned with business priorities.
• Nice to have : Experience using a CMS & handling content strategies.

What We Have To Offer

• Hybrid working mode - 2 days per week at the Office in Bastille, Paris.
• Financial support for home office equipment.
• 4 additional weeks on top of legal maternity/paternity leaves.
• 50% healthcare coverage (Alan).
• Minimum 25 days holiday per year.
• Local meal plan policy (Swile card).
• 50% transportation paid (Forfait Mobilité Durable).
• Free unlimited carpooling & bus rides.
• Personal growth via trainings, mentorship, and internal mobility opportunities.
• Regular team building events.
• 1 day off per year to test our product.

Interested in joining the ride?

• a 45-min video-call with your Talent Acquisition Manager to get to know you, understand your career expectations and answer your questions.
• a 30-min video-call with our William, our Organic Marketing Manager, to deep dive into the role & get to know you.
• A 30-minute case study presentation (which you will be given 3 days to prepare for) with William, Thiago Barbosa (our SEO BR Specialist) & Julie Hernandez (OTA Product lead) to assess your technical skills.
• a 30-min video-call with Caroline Wilsford, our Growth VP, for vision fit and rounding off the process.

Our hiring process lasts on average 25-30 days, offers usually come within 48 hours.

BlaBlaCar is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.