Senior Marketing Analyst (m/f/d)

EGYM Wellpass - Ex Gymlib; Paris; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work policy (2 office days/week

25 days of paid leave plus RTT

Swile card €9.50/day

50% Navigo pass reimbursement

Mutuelle health insurance

Leeto platform discounts

Cross-location mentoring platform

Job summary

EGYM Wellpass - Ex Gymlib in Paris seeks a Senior Marketing Analyst to own performance analytics, automate processes, and guide strategic decisions. You will bridge Brand, Demand Gen, Sales, RevOps, and SalesOps to convert data into actionable insights.

You will own funnel analysis, lead velocity, channel insights, and attribution, while shaping forecasting and end-to-end visibility with GTM tracking and dashboards.

Qualifications

• 4–5 years in a marketing analytics, Growth Ops, or RevOps role.
• Degree in business, data analytics, marketing, or related field.
• Strong Salesforce, data modeling, and dashboard creation experience.
• Ability to translate data into actionable business recommendations.
• Fluent business English; French and/or German are a plus.

Responsibilities

• Map and analyze the full funnel from first touch to closed won, surface bottlenecks.
• Measure lead lifecycle velocity and optimize MQL-to-SQL handoff.
• Link channel content to downstream conversions to guide spend.
• Segment by persona, region, company size and deal value to sharpen targeting.
• Forecast pipeline and diagnose friction using website and CRM data.
• Design and manage GTM tracking and attribution model rollout.

Skills

Marketing data analysis

Salesforce proficiency

Data modeling

Dashboards & visualization

Automation & optimization

Education

Bachelor's in Business / Data Analytics / Marketing

Tools

Salesforce

Google Analytics / Analytics platforms

GTM (UTM taxonomy) & tagging

Job description

Are you ready to transform the corporate wellness industry with us?

We are looking for a Senior Marketing Analyst based in Paris to join our mission at EGYM Wellpass. Sitting at the intersection of marketing, operations, and data, you will play a key role in structuring our performance analysis, automating our processes, and guiding strategic business decisions. As the owner of marketing data, you will bridge the gap between our different teams (Brand & Comms, Demand Generation, Sales, RevOps, and SalesOps) to turn data into actionable insights.

Your daily workout

• Funnel Conversion Analysis: You map and monitor the full marketing-to-revenue funnel (first touch → MQL → SQL → opportunity → closed-won), quantifying stage-to-stage conversion rates and surfacing where and why prospects drop off.

• Lead Lifecycle & Velocity Tracking: You measure time-in-stage and overall funnel velocity, flagging where leads stall and tightening the MQL-to-SQL handoff so pipeline progresses faster.

• Channel & Content Conversion Insights: You connect conversion performance back to specific channels, campaigns, and content assets to show which ones drive not just volume but genuine downstream conversion, informing where to double down.

• Segment & Cohort Conversion Analysis: You break down conversion by persona, region, company size, and deal value to reveal where the funnel converts best and sharpen targeting and prioritization.

• Funnel Forecasting & Friction Diagnostics: You translate conversion rates into forward-looking pipeline and lead-target forecasts, and combine website behavior (e.g., form abandonment, session paths) with CRM data to pinpoint the friction causing conversion loss.

• Tracking: You design and manage GTM tracking infrastructure (UTM taxonomy, conversion events, pixel/tag implementation via GTM and analytics platforms) to enable end-to-end visibility into campaign and funnel performance.

• Marketing Attribution: You lead the design and rollout of an in-house attribution model that gives marketing leadership a single, trusted view of channel effectiveness to guide budget allocation and go-to-market investment decisions.

Your fitness level

• Experience: You have at least 4 to 5 years of experience in a similar analytical role (Marketing Analyst, Growth Ops, Sales/RevOps), ideally within a fast-growing environment (Tech Scale-up).

• Education: You hold a degree in Business, Data Analytics, Marketing, or a related field.

• Data & CRM Expertise: You demonstrate strong proficiency in Salesforce (our Source of Truth), data modeling, and complex dashboard creation, driven by a strong focus on automation.

• Communication & Presentation Skills: You have the ability to translate complex data into clear narratives, present findings confidently, and champion recommendations to diverse stakeholders.

• Strategic Vision: You are able to step back from raw numbers to uncover big-picture strategic growth opportunities.

• Language Skills: You are business fluent in English (daily working language), with German and/or French considered a plus.

Your training goal for your first 6 months

• Historical Reporting: You structured and automated initial reports based on historical data to provide real visibility for the Brand & Comms teams.

• Single Source Dashboard: You implemented the first version of a centralized dashboard consolidating all core data sources.

• Tooling Benchmark: You audited our current tech stack and proposed a roadmap for adopting relevant data visualization or analytics tools.

• Cross-Team Alignment: You established yourself as the primary data point-of-contact for the Brand, SalesOps, and RevOps teams.

The equipment we provide

• Modern & International: Be part of a modern, international company culture where your talent and voice drive real decision-making.

• Work-Life-Balance: Enjoy flexible working hours, a hybrid work policy (2 office days/week), 25 days of paid leave plus RTT, and dedicated home office equipment.

• Fit & Healthy: Train for free with Wellpass across thousands of sports and wellness facilities.

• Meal & Transport Allowance: Receive a Swile card loaded with €9.50/day (€5.00 employer contribution) and a 50% reimbursement of your Navigo pass (or mobility allowance).

• Health & Benefits: Comprehensive health insurance (Mutuelle) co-funded by the company, plus exclusive discounts on leisure, culture, and travel via our Leeto platform.

• Continuous Development & Mentoring: Accelerate your growth with challenging projects, regular feedback, and our cross-location mentoring platform.

Your warm up plan

• Screening HR: Initial 30-minute introductory call with Dolihane (Talent Acquisition Partner) to discuss your background and expectations.

• Case Study: Practical, lightweight assignment based on real business scenarios, followed by a presentation and discussion with Gwenaël Rivet or Nadja Kügler & Julia Hager (VP Marketing) (virtual or in-person).

• Leadership & Strategic Alignment: 30-minute interview with Maximilian Laker (Director Business Intelligence) to discuss global vision, cultural alignment, and high-performance standards.

• Leadership & Strategic Alignment: 30-minute interview with our Director Revenue Operations and Business Analytics to discuss global vision, cultural alignment, and high-performance standards.

About EGYM

EGYM is a global fitness technology leader, providing fitness and health facilities with intelligent workout solutions. EGYM makes exercising smarter and more efficient with its comprehensive suite of connected gym equipment and digital products that integrate seamlessly with 3rd-party-hard- and software. The result is a fully connected training experience that drives measurable business and health outcomes on and off the training floor.

EGYM also offers subscription-based corporate fitness- and wellness solutions built on a combination of gym-access and EGYM fitness programs that directly target costly chronic conditions and boost employee health, leading to higher productivity and well-being.

EGYM's global headquarters are in Munich, Germany, with North American offices in Denver, Colorado.

EGYM is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs, regardless of race, gender, religion, sexual orientation, age or any other aspect of an individual's identity.