Remote Senior Product Marketing Lead - Casino Growth

Betclic Group

Bordeaux

Hybrid

EUR 85,000 - 120,000

Full time

14 days+

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Benefits offered by this job

Health insurance

Hybrid work model

Restaurant card

Transport reimbursement

Training catalog

Rooftop office

Job summary

Betclic Group in Bordeaux is seeking a Senior Product Marketing Manager to shape the growth of Betclic Casino by turning business, customer and market insights into compelling product launches and marketing plans.

You will lead the Casino Product marketing vision, develop go-to-market strategies, coordinate cross-functional teams, and drive adoption across key moments and campaigns to unlock growth opportunities.

Qualifications

5+ years in Product Marketing in tech/digital or product-led company.
Experience defining and executing GTM strategies for products or features.
Strong cross-functional collaboration with Product, Marketing, CRM, Analytics and Ops.

Responsibilities

Define and lead Casino Product marketing vision and roadmap across priorities and moments.
Develop and deliver go-to-market strategies to accelerate adoption.
Coordinate marketing plans around seasonal campaigns and events.
Translate insights into clear recommendations and actionable plans.
Own positioning, messaging and adoption strategy for launches.
Partner with Product teams to inform development and priorities.
Coordinate with CRM, Marketing Ops, Content, Analytics and local teams.
Lead cross-functional projects from strategy to execution.