Interim Senior Product Marketing Manager Casino

Go Fractional; Bordeaux; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Paid leave and RTT

Ticket Restaurant

Health insurance

Transport reimbursement

Hybrid work model

Training catalog

Office with rooftop

Internal events

Sports classes

Job summary

Betclic Casino is seeking a Senior Product Marketing Manager to shape growth by translating insights into effective product launches and marketing plans. You will lead the marketing vision, define go-to-market strategies, and collaborate with Product, CRM, Analytics and local teams to drive adoption and revenue in a highly competitive online gaming environment.

The role emphasizes data-driven decision making, strong stakeholder management, and the ability to coordinate multi-channel campaigns

Qualifications

• 5+ years in Product Marketing, preferably in tech or digital products.
• Experience defining and executing go-to-market strategies for products or features.
• Strong business and data-driven mindset with customer focus.

Responsibilities

• Define and lead an ambitious Casino product marketing vision and roadmap across short- and long-term priorities.
• Develop and deliver go-to-market strategies for new products, features and player experiences.
• Coordinate marketing plans around seasonal campaigns, events and cross-product initiatives.
• Translate insights into clear recommendations and actionable plans.
• Own positioning, value proposition, naming, audiences and adoption strategy.
• Partner with Product teams to inform development and priorities.
• Coordinate with CRM, Marketing Ops, Content, Creative, Analytics and local teams.
• Lead cross-functional projects from strategy to execution with clear ownership.

Skills

Product marketing

Cross-functional collaboration

English fluency

Job description

ENTER THE GAME

As Senior Product Marketing Manager, you will help shape the growth of Betclic Casino by translating business, customer and market insights into clear strategies, compelling product launches and impactful marketing plans.

You will play a key role in strengthening Casino's positioning, increasing product adoption, engaging our players and unlocking new growth opportunities.

YOUR ROLE WITHIN BETCLIC

In this role, your main missions will be to:

• Define and lead a clear and ambitious Casino Product marketing vision and roadmap across short- and long-term business priorities, customer segments and key commercial moments.
• Develop and deliver go-to-market strategies that accelerate the adoption of new products, features, promotional mechanics and player experiences.
• Anticipate key business moments and coordinate impactful marketing plans around seasonal campaigns, sporting events, product activations and cross-product initiatives.
• Translate customer, market, competitive and performance insights into clear recommendations, prioritized initiatives and actionable plans.
• Own the positioning, value proposition, naming, target audiences, messaging and adoption strategy for new launches.
• Partner closely with Product teams to ensure customer and market insights inform product development and commercial priorities.
• Coordinate with CRM, Marketing Operations, Content, Creative, Analytics and local teams to turn strategic plans into effective, high-quality execution.
• Lead cross-functional projects from strategy to execution, creating alignment and momentum through clear ownership, prioritization, timelines and follow-up.

WHO ARE WE LOOKING FOR?

We are looking for passionate and curious professionals who bring kindness and a touch of enthusiasm and for an experienced, autonomous and proactive professional who want to contribute to a team while having a real impact on the future of Casino.

This job is for you if:

• You have 5+ years of experience in Product Marketing ideally in a tech, digital or product-led company.
• You have experience defining and executing go-to-market strategies for products, features or customer experiences.
• You have worked in highly cross-functional environments, partnering with Product, Marketing, CRM, Analytics and Operations teams.
• You have a strong business and data-driven mindset, balancing customer value, growth, profitability and execution constraints.
• You can turn customer, market and performance insights into actionable plans across the full lifecycle, from acquisition and engagement to retention, reactivation and cross-selling.
• You are curious about customer behavior, digital products, Casino and/or the online gaming industry, with strong competitive and market analysis skills.
• You can manage multiple projects and stakeholders, create alignment, communicate clearly and maintain strong priorities.
• You are proactive, structured and autonomous, with strong organizational and presentation skills, a willingness to challenge existing ways of working and previous experience leading projects or mentoring team members.
• You are fluent in English, both written and spoken.

WHAT CAN YOU EXPECT?

• 25 days of paid leave and 10 RTT days
• A Ticket Restaurant card credited with €11 per day (€6 per day funded by Betclic)
• 100% health insurance coverage for you and your children
• 60% reimbursement of public transport costs or an annual sustainable mobility allowance (€300 for commuting with sustainable transport)
• Hybrid work model
• Access to a vast training catalog, with opportunities for professional development every year
• Extraordinary office spaces with a rooftop where you can enjoy sunny breaks with a view of the Cité du Vin
• Internal events to liven up your daily life
• On-site sports classes and organized tournaments (Pilates, circuit training, boxing, yoga, futsal, padel, tennis...)

Fixed-term contract, 6 months starting ASAP, in Bordeaux